Driving school

Mateo - Traffic-safe customer communication of the future for driving schools

Driving schools that want to survive in the digital world should adapt to the needs of the younger generation and consider communicating via WhatsApp. The smartphone is the most important means of communication for many people and the messenger service WhatsApp is used by over 60 million Germans every day. Learner drivers and driving instructors want to communicate easily and naturally via WhatsApp, but this also poses challenges for driving schools. Fortunately, these challenges can be overcome with Mateo's WhatsApp API connection, which significantly reduces personnel costs.

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Efficient and customer-oriented communication via WhatsApp

The use of private WhatsApp accounts and smartphones for communication between learner drivers and driving instructors is not only questionable in terms of data protection law, but also quickly leads to the mixing of private and business messages. In addition, information can quickly get lost if there are several locations or driving instructors.

Mateo offers a solution for driving schools with its in-house software, which makes it possible to use WhatsApp transparently and efficiently in compliance with the GDPR. In addition to WhatsApp, the platform also bundles all other relevant channels such as Facebook Messenger, Instagram chat, SMS and emails in a central mailbox, making coordination and communication between locations, driving instructors and learner drivers easier. Assessments can also be managed from one place.

With Mateo's WhatsApp API connection, there are no technical limits to the number of users and devices per account. We ensure that each of your driving instructors and administrative staff has access to WhatsApp if you wish. With Mateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even your existing landline number! This ensures fast and efficient processing of incoming requests. Different locations and mailboxes can also be managed.

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Keep your learner drivers up to date with the WhatsApp newsletter

Newsletters can also be sent via WhatsApp in a similar way to emails. There are a number of possible uses for this in driving schools. The classic marketing option would be to generate more sales and turnover directly through newsletters. You could do this, for example, by sending a congratulatory message to all successful candidates for the practical car test and attaching a discount voucher for a motorcycle driving license as a small gift. Or you could run a "refer a friend" marketing campaign via WhatsApp. But WhatsApp newsletters can be used for many other purposes, especially in driving schools. Simply send important information such as changed times for theory lessons or information about weekend intensive courses to all learner drivers via WhatsApp. Using the buttons that can be integrated into your message, learner drivers can also register for theory units or driving lessons via WhatsApp with just one click. With a little creativity, there are countless ways to use WhatsApp newsletters to offer your learner drivers significant added value and a unique customer experience while generating additional revenue.

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30+ industries already trust Mateo

The young generation expects modern communication with driving schools

"MATEO makes our work much easier when communicating with our learner drivers. The software solution has become an integral part of our day-to-day work!"

Kevin Pascher

IT Manager - Pascher Driving School