New customer acquisition through positive Google reviews

Everyone knows it from their own experience of looking at online reviews before their next restaurant visit or online purchase. According to a study, you're not alone in this. Over 90% of prospective customers use online reviews to find out whether they want to use the service. A survey by Captera even revealed that a significant portion of consumers trust online reviews rather than testimonials from family members or friends. Reviews on Google are particularly crucial. But what impact do bad reviews or too few reviews have on your business?

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Hindering new customer acquisition: Too few or bad Google reviews

It is no secret that companies with poor ratings are often categorically excluded from the outset in the selection process, even though the service or products may be just as good as those of the competitor, who, however, specifically focuses on optimizing their own ratings. A negative overall rating or too few Google reviews can have a massive impact on the overall revenue of your business. Let's assume you have a monthly turnover of 10,000 €. Due to a non-optimal rating management, you are missing out on 20% new business per month. That would be 2.000€ per month and 24.000€ per year. At the same time, you are also missing out on the opportunity to build up loyal existing customers from these new customers in the long term.

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How to motivate your customers to write positive Google reviews

In the first step, of course, it is absolutely essential that your customer service and the product you offer are very good. If that is already the case, you should put a strong focus on proactive review management. Unfortunately, you also know from your own experience that people tend to leave a review only when they have a bad experience. Too rarely do people always leave a positive review when they have a positive experience.

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That's why you should consciously ask your customers for positive reviews. However, this can all too often be forgotten by you in the stressful daily routine and at the same time the hurdle for the customer is too big. Your customer has to search out the cell phone or laptop, log in to Google and finally submit a review. So the hoped-for Google rating often fails to materialize.

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New customer acquisition made easy: tips for optimizing reviews in your Google My Business account

According to this, the optimal approach is that you remove all obstacles on the way to the Google review. Ask your customer to leave a review via their preferred communication channel. SMS or WhatsApp are particularly suitable for leaving a review quickly and conveniently. In the best case, send the customer directly a link through which a review can be left.

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Receiving new reviews optimizes your listing against the competition in Google and will help attract new prospects to your business, helping you increase sales.

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The reviews are one of the most important parts of your Google My Business account. However, you should also maintain and, if necessary, complete all other information deposited with Google. Various optimizations in the Google Business company profile can improve the ranking in the search results. These include, for example, verifying your location, adding images and videos, optimizing your business description with keywords and many other adjusting screws. Feel free to read our article on"Google My Business Account: The most important information at a glance" to learn more.

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How MATEO can simplify your new customer acquisition with more positive Google reviews

MATEO helps you to bundle all communication into one central inbox. At the same time, MATEO allows you to be available to the customer on all channels such as Facebook, Instagram, WhatsApp, SMS or email. In today's world, customers expect a customer experience they are used to in the online world.

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After successful completion of the order, you send your customer a Google rating link via the communication channel of his choice. You control the sending of the link with one click via the MATEO platform. Either via your stationary device (computer, laptop) or via mobile device (cell phone, tablet). This way, your customer can leave a positive review with just a few clicks, allowing you to generate more new business in the medium and long term.

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Would you like to use MATEO? We would be happy to offer you a free consultation to show you how you can use MATEO to retain more existing customers, reactivate them and acquire new customers. To do so, simply book an appointment or contact us via our web widget.

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At Mateo, we are your messaging experts when it comes to customer communication. Dozens of companies already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Lowest cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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