15 message templates for automatic replies in WhatsApp Business [August 2024]

What are WhatsApp message templates?

Message templates are standardized templates verified by WhatsApp that you can use to edit common customer concerns be able to use. In contrast to individual answers, you can also use message templates for your customers Actively write. This is not possible with individual messages. In accordance with WhatsApp business messaging policy You can only send individual messages to a customer if they have sent them a WhatsApp message beforehand. And that only within a 24-hour time window after receiving the first message from your customer. As you can see, individual chat messages are subject to relatively severe restrictions — the greater are the Benefits of message templates, because they can also be sent to customers outside the 24-hour time window.

So that you too can start right away with a number of useful WhatsApp business templates, we have 15 templates listed, which you can use across industries. The {{enclosed in bracketsText building blocks}} are variables. These can be replaced by an individual text before sending. Customer-specific information such as the name or order number is automatically integrated into the message template.

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Autoresponder welcome messages — greet your customers with an automatic reply on WhatsApp

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1. Welcome message opened

Suggested name: autoreply_offen

Text example: 

Hi {{customer}}, thanks for your message. A member of staff will get back to you shortly. When it comes to an order, please have your order number ready.

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2. Welcome message closed

Suggested name: autoreply_closed

Text example:

Hi {{customer}}, thanks for your message. Unfortunately, you can reach us outside our opening hours. We'll get back to you as soon as we're open again.

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Contacting customers in a GDPR-compliant manner: messages to obtain the opt-in

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3. Opt-In Request

Suggested name: optin_request

Text example:

Hi {{customer}}. For easy communication with you, we would like to write to you via WhatsApp. To start the conversation, please answer yes.

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4. Opt-In request for an answer outside the session

Suggested name: session_optin_request

Text example:

Hi {{customer}}. Unfortunately we were unable to answer yesterday. However, we are now happy to be at your disposal again. If you'd like to continue the conversation, please answer yes.
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This is what an automatic response looks like a confirmation of a WhatsApp newsletter opt-ins off. After clicking on “Yes”, the customer will automatically receive the WhatsApp newsletter received.

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WhatsApp message templates for information and notifications to your customers

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5. Information Opening times today

Suggested name: openinghours_tag_info

Text example:

Hi {{customer}}. Thank you very much for your message. According to our current opening hours, we are here for you today from {{time 1}} to {{time 2}}. We will be happy to answer any further questions you may have.

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6. Information Opening times overview

Suggested name: opening_hours_info_total

Text example:

Hi {{customer}}. Thank you very much for your message. We are here for you on weekdays from {{time 1}} to {{time 2}} and on Saturday from {{time 3}} to {{time 4}}. Please note our rest day {{day off}}. We will be happy to answer any further questions you may have.

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7. Order confirmation ‍

Suggested name: payment_info

Text example:

Hi {{customer}}. We have just received your payment for order number {{number}}. We will now send your order as quickly as possible. We will be happy to answer any further questions you may have.

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8. Dispatch confirmation

Suggested name: versand_info

Text example:

Hooray! Your order with order number {{number}} has just left our fulfillment center and is now on its way to you. You can use this {{Tracking}} link to track the status of your package. We will be happy to answer any questions you may have.

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9. Delivery confirmation

Suggested name: delivertermin_info

Text example:

It's time! Your order with order number {{number}} should be delivered on {{day}}, {{date}} between {{time 1}} and {{time 2}}. We will be happy to answer any further questions you may have.

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10. Request an appointment

Suggested name: terminanrequest_info

Text example:

Hello! Thank you for your appointment request. I can offer you the following appointment: {{day}}, the {{date}} at {{time}}. Please let me know if this date is suitable for you.

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11. Appointment confirmation

Suggested name: appointment confirmation_info

Text example:

Thank you for booking an appointment. I would be happy to confirm your appointment on {{day}}, {{date}} at {{time}}. We will be happy to answer any further questions you may have.

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12. Complaint receipt

Suggested name: reklamation_eingang

Text example:

Hi {{customer}}. We're sorry to hear that you've run into a problem. We always strive to provide our customers with the best possible support in such cases. We will address your request immediately.

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13. Information about a complaint

Suggested name: reklamation_info

Text example:

Hi {{customer}}. We are working hard to find a solution. As soon as we have been able to solve your problem, we will get back to you. In the meantime, you don't need to do anything else. We are always available to answer any questions you may have.

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14. Transfer to the responsible department or person

Suggested name: divisible_department_info

Text example:

For the best possible processing of your request, the message was handed over to the responsible department. A member of staff will get back to you here shortly.

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15. Responsible person is currently absent

Suggested name: assignment_absent_info

Text example:

Hi {{customer}}. The person responsible for processing your request {{employee}} is currently out of house. {{employee}} will get back to you as soon as possible. Please be patient

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How to add message templates in the WhatsApp Business app

Of course, the message templates can also be used in the WhatsApp Business app — even though we strongly recommend the WhatsApp Business API for use in your company. Here you can find out why: “What is the WhatsApp Business API?” You can add a new message template to the WhatsApp Business app like this:

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• Open the Meta Business Manager.
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• In the menu on the left, click on the three lines or”All tools”.
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• Select”WhatsApp Manager” from the overview.
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• Select the account, for which you want to create the message template.
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• Click on the”Three points” Icon.
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• Click on”Managing message templates”.
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• Click on”Create a message template”.
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• Wear it now contents add to your message template.
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• Header: Content in the header is optional.
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• text: Content of your message template including variables.
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• footer: Short line of text at the end of the message.
   
• badges: Add a call-to-action button (CTA) or a quick response button.
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• To complete the process, click”Senden”. The message template is now sent to Meta or Facebook (the WhatsApp parent company) for verification and is approved for use after a review has been completed.

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How do I use the templates in the hellomateo chat solution?

Of course, you can use the message templates from this article directly in the hellomateo chat solution use. And not just for WhatsApp. With hellomateo, you can access the stored message templates in all connected news channels. To add a new message template to hellomateo, proceed as follows:

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• Open the hellomateo app in the browser.
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• Click on the cogwheel icon at the top right to takes to open.
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• In the menu on the left under “Personalization,” click”Message templates”.
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• About the button”+ Add” At the top right, add a new message template.
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• In the pop-up window, enter the Message template name, enter the category and the content.
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• Add Placeholders and customer fields one. Customer fields are automatically filled in via hellomateo's integrated contact management when the message template is sent.
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• Make sure that the check mark at”Request WhatsApp verification“is set. This is the only way you can use the message template outside the 24-hour time window.
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• Ready! If your message template is verified by WhatsApp, you can use it across all channels.
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Why should companies use WhatsApp via an API provider and not the WhatsApp Business app?

Die WhatsApp API interface was developed for companies that want to inspire their customers with customer communication and marketing, maximize their sales and minimize internal workload. integrations with thousands of other software applications, WhatsApp newsletter marketing, unlimited scalability and flexibility, automatic responses, GDPR compliance, etc. — the WhatsApp API has so much to offer. Just arrange a free consultationto find out all the details Our customers know the following benefits particularly appreciated:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.