Increase sales with WhatsApp for bed and mattress stores [August 2023]

The positive customer experience comes first

It is also of paramount importance for bed and mattress retailers to offer their customers an all-round positive experience. For many customers, buying a new mattress or bed is an important investment in their sleep quality and health. Competent and individual advice is therefore crucial to making the right choice.

Just as with other retail industries with large shopping carts, potential customers are faced with a variety of product options, and sound advice is decisive for their purchase decision. A bedding and mattress specialist store that offers excellent customer service will not only increase customer satisfaction, but also establish long-term customer relationships.

Another important aspect is the relevance of online reviews. Customers today share their experiences and reviews online, whether on platforms such as Google or on social media. Positive reviews and testimonials from satisfied customers can strengthen the trust of potential new customers and have a significant impact on your reputation and acquisition.

Using WhatsApp and a WhatsApp newsletter can help you promote a positive customer experience. Through the direct communication channel, customers can quickly and easily ask questions, obtain advice and provide feedback. As a result, they feel well cared for and valued. You can also regularly provide customers with relevant information via the WhatsApp newsletter, such as tips for a better night's sleep or information about new products.

Integrating WhatsApp into the communication strategy of your bedding or mattress retailer can therefore play a significant role in creating a positive customer experience and help to strengthen your customer loyalty and positively influence your online reputation.

‍

‍

Optimizing customer communication

Effective customer communication is critical to ensure an excellent customer experience both locally and digitally. Bed and mattress retailers must therefore optimize their customer communication in order to meet the needs of their customers.

Similar to other consulting-intensive retail sectors, bed and mattress retailers have also recognized WhatsApp as an important communication channel for interested and existing customers. The use of messenger services enables easy and timely contact between customers and companies, which saves both sides time and reduces the hurdle of communication.

However, using private WhatsApp accounts or the WhatsApp Business app is not the ideal solution for companies. Using these channels often results in communication silos and makes transparency difficult for other employees who may also need to communicate with customers. In addition, WhatsApp Business can only be used on a mobile device, which can lead to problems if the responsible employee is not available.

Furthermore, the use of private WhatsApp accounts or the WhatsApp Business app is a violation of the General Data Protection Regulation (GDPR) in most cases. Companies that use these channels must expect warnings, lawsuits and severe penalties. In addition, it is not possible with WhatsApp and WhatsApp Business Marketing newsletter to ship.

Specialized solutions such as hellomateo are available to overcome these challenges. With hellomateo, various communication channels such as WhatsApp, Instagram, Facebook Messenger, SMS and emails are bundled in a central inbox. This allows you to keep track of all customer inquiries and answer them centrally. This feature, which we call “multichannel inbox,” enables your bedding and mattress specialist store to communicate with customers efficiently and save time.

By offering your customers various communication channels and using a specialized solution such as hellomateo, you can optimize your customer communication and increase customer satisfaction. Effective communication is an important factor in strengthening your customer loyalty and making a positive impression on your customers.

‍

‍

WhatsApp API as a solution to the problems of bed and mattress retailers

The integration of WhatsApp into the business processes of bed and mattress retailers offers a solution to many challenges and enables efficient and satisfying customer communication.

With WhatsApp, customers can quickly and easily get in touch and make inquiries without having to wait long times on the phone or in store. A WhatsApp API provider Like hellomateo, it makes it possible to quickly edit WhatsApp messages with automatic replies and message templates and to use a WhatsApp account with various devices and users. The integrated contact management modern messaging software helps you keep track of your customers and respond efficiently to their needs.

This already solves some of the problems faced by bed and mattress retailers, which are often confronted with a great deal of work in customer communication. But WhatsApp not only offers the opportunity to process customer inquiries faster and save personnel resources. Using WhatsApp in conjunction with a professional messaging tool How hellomateo can directly contribute to increasing business sales.

WhatsApp's versatility allows you to share videos, photos, files, and voice memos with your customers. This is particularly useful when it comes to sharing information about different sleep systems or clarifying complex technical issues. For example, customers can send photos of their bed frame to get advice on choosing the right mattress.

In addition, the WhatsApp API enables the automated sending of important customer information such as invoices, pick-up confirmations or appointments. This allows you to communicate efficiently and ensure that your customers are always well informed.

Integrating WhatsApp into the communication strategy of your bed and mattress retailer therefore opens up many opportunities to optimize customer communication, improve customer service and ultimately increase business success.

‍

‍

Increasing sales with WhatsApp newsletter: Effective marketing to existing customers and increasing customer loyalty

This is likely, and particularly with regard to your sales, one of the most important arguments for WhatsApp in consulting-intensive and customer-oriented retail: The WhatsApp newsletter

With WhatsApp newsletter marketing, you can use this particularly personal news channel in connection with consumers' emotional buying behavior for Upselling and cross-selling strategies use. With the help of the WhatsApp newsletter, our customers not only increase the average shopping cart size, customer lifetime value and turnover, but also customer loyalty.

‍

‍

Let's start with a short digression about WhatsApp newsletters:

With WhatsApp, similar to emails, you can also Newsletter to be sent. But as statistics show, emails are too distant and too impersonal to function effectively as a marketing channel that is primarily intended to influence consumers' emotional buying behavior. Another advantage is that WhatsApp newsletters are guaranteed to reach recipients and are not sorted into the spam folder by the mail provider like many e-mail newsletters. Between personal messages from friends and family, your newsletter will get the attention it deserves.

Traditional marketing channels, such as email, are increasingly saturated. Many consumers receive dozens of email newsletters every week and delete most of them unread. In technical jargon, this phenomenon is called channel fatigue. As a marketer, there are only two options in such a case: Either emails can be further optimized in the hope that opening rates will increase by 1 or 2%. Or you can switch to a channel, such as WhatsApp, on which there is no competition yet. Statistics on the opening rates of newsletters suggest that the latter option is likely to be more successful. While email newsletters are only opened at all in 22% of cases for the reasons mentioned above, the figure for WhatsApp is 98% (source: Gartner).

‍

The excellent opening rate, combined with customer proximity on WhatsApp and the resulting significantly higher conversion rate, leads to significantly increased sales revenues. Various experience reports show that switching from email to WhatsApp newsletters can significantly contribute to company success. We have discussed exactly how your company can set up and use WhatsApp newsletters in our article”How to WhatsApp Newsletter“described. By the way: hellomateo provides you with reliable evaluations and statistics on the behavior of newsletter recipients, which can be used to evaluate the success of your WhatsApp campaign.

‍

‍

Now back to the options you have to benefit from WhatsApp newsletters

In the retail trade with sleeping systems and accessories, WhatsApp newsletters offer a wide range of opportunities to benefit from targeted upselling and cross-selling and to establish close ties with existing customers. Here are a few ways you can use WhatsApp newsletters effectively:

‍

1. Current product offerings:

Share regular updates about new mattress and bed models and accessories as well as special offers with your customers. For customers who you know are interested in a particular product, you can specifically address their needs and make them suitable offers.

‍

2. Seasonally relevant content:

In the event of seasonal changes, such as changing seasons or special events, you can inform your customers about current promotions. For example, you could offer customers special deals on warm bedding or mattress toppers during the winter months.

‍

3. Provide accessory options:

Customers who have recently bought a new mattress or bed may be interested in matching accessories such as bed pads, neck support pillows, sheets, or bedside tables. Tell them about the various options and offer discounts or bundle deals when appropriate.

‍

4. Regular review of the optimal sleep system

If you have professional and high-quality sleeping systems in your range, they are certainly tailored to the respective customer and their body dimensions and weight as well as personal preferences. But the weight and physique of your customers changes over time. For example, you could use WhatsApp newsletters once a year to offer your customers the opportunity to check the suitability of the sleep system for current body measurements. This not only increases customer loyalty and customer satisfaction: If the sleep system is no longer suitable, you can sell a new system and thus increase your sales.

‍

5. Useful tips and added value:

Send out useful tips and information about sleeping and bed on a regular basis. For example, give your customers advice on proper mattress care or recommend ergonomic sleeping positions. With such added value, you can build a close and trusting relationship with your customers.

‍

6. Customer loyalty and long-term increase in sales: 

By using WhatsApp newsletters, you increase customer loyalty and increase customer lifetime value. Customers who feel well looked after and informed are more likely to continue buying from you in the future and recommend your company to others.

‍

With creative and relevant WhatsApp newsletters, you can not only generate additional sales, but also strengthen your customer loyalty and establish your bedding and mattress store as a trustworthy point of contact. In business terms, you can therefore significantly increase customer lifetime value with WhatsApp newsletters.

‍

With a little creativity, there are countless ways to generate additional revenue with WhatsApp newsletters and retain existing customers with your company with useful reminders and discount campaigns.

‍

‍

How bed and mattress stores benefit from hellomateo

hellomateo has many customers in the bed industry, who all benefit from the wide range of functions. For example, with hellomateo, our customer “Betten-Striebel” has managed to reduce the workload in service communication by 70%. In addition, customer inquiries sent to Betten-Striebel via messenger are converted into transactions twice as often as inquiries via conventional communication channels. The company's communication primarily takes place via the web widget, which Betten-Striebel customers can use to select their preferred communication channel. The increase in customer satisfaction as a result of better customer communication and the better transaction rate mean that Betten-Striebel benefits from increased sales, while the workload has fallen.

‍

The most important benefits of hellomateo for bed and mattress retailers summarized

• Increased customer satisfaction through better and faster digital advice
• Save working time & personnel resources through central inbox with message templates and automations; fewer phone calls
• Increase attractiveness for new customers by more positive Google reviews‍
• GDPR-compliant communications
• Make it easier for prospective buyers to contact you with the web widget and the selection of various communication channels
• Increase sales and profits through high-margin Upselling and cross-selling Measures with the WhatsApp newsletter for existing customers
• Retain existing customers with important customer information and tips on sleep systems via WhatsApp newsletters and increase customer lifetime value

‍

‍

Efficient communication with customers via hellomateo's WhatsApp API

We at hellomateo are your messaging experts when it comes to customer communication. Dozens of bed and mattress stores are already using hellomateo and are impressed. Our customers particularly appreciate the following benefits of hellomateo:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
  ‍
• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
  ‍
• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
  ‍
• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
  ‍
• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
  ‍
• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
  ‍
• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
  ‍

Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.

‍