WhatsApp newsletter as a network group: unitex x hellomateo

WhatsApp has been used as a communication medium by unitex since December 2020: Since then, the weekly newsletter has also been sent to members manually via a WhatsApp business account. This process is complex, prone to errors and the time of dispatch cannot be planned in advance. Unitex has therefore decided to automate the process and has chosen hellomateo as a provider.

Other benefits of sending WhatsApp via hellomateo: WhatsApp delivery is 100% GDPR-compliant. You can define customer groups and campaigns and tag the chats. The messages can be personalized, everyone in the team can chat with recipients from anywhere and incoming inquiries can be assigned directly to the responsible team member. And hellomateo can be integrated into any existing system, such as CRM.

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About unitex GmbH

unitex is a modern service and service network for fashion retailers with a focus on digitization and innovation. More than 800 members from more than 1,900 locations in Germany and Austria are members of the network group. It works with over 500 supplier and service partners. This makes it the largest group of members and the largest supplier group for textile retailers in Germany. unitex acts as an interface between fashion retailers, service partners and fashion suppliers. And also supports fashion retailers with their digitization projects. The group is therefore constantly looking for partners to work with them to advance digitization in fashion retail.

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Why unitex chose WhatsApp

WhatsApp is the number 1 messenger channel in Germany. The medium has more than 60 million users. WhatsApp — in contrast to many other social networks — also reaches a wide range of ages. For the vast majority of end users, the messenger has been the standard for communicating with friends and family for years. unitex was looking for ways to make communication with its members more modern and easier. WhatsApp was the only logical decision that caused a wow effect among many members and is very well received. Today, the WhatsApp communication medium is integrated into unitex's entire B2B corporate communications.

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“With WhatsApp, we have found the right channel to take our member communication to a new level as a network group. With hellomateo, we also have a strong partner at hand for implementation to professionally integrate the medium into our business processes and existing systems in a GDPR-compliant and professional manner!”

Xaver Albrecht, managing director of Unitex

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This is how unitex uses WhatsApp with hellomateo

In a business-to-business (B2B) environment as a network group, WhatsApp can be used in corporate communications in a diverse range of applications. unitex uses WhatsApp in conjunction with hellomateo in many places to optimize communication with members and service.

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Member newsletter via WhatsApp

A central part of unitex's tasks is informing members about business-relevant news. It is particularly important to reach members quickly and reliably. With over 60 million daily active users and an average opening rate of 98%, accessibility on WhatsApp is extremely high. WhatsApp messages are read by 75% of recipients on the first day. This makes WhatsApp the ideal channel for unitex to send information in the form of a newsletter to its members' decision makers.

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Service communication via WhatsApp

unitex also uses WhatsApp for service communication. This makes member services even easier for customers to reach than, for example, via e-mail. The personal character of the WhatsApp messenger also creates a pleasant atmosphere in communication. QR codes or buttons can make it easier for members to start a WhatsApp conversation. The QR codes can be placed on advertising materials or, for example, on the homepage.

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hellomateo and WhatsApp at the UNITEX fashion festival

With the help of hellomateo, WhatsApp was also a central part of the communication strategy at this year's UNITEX fashion festival. Among other things, the messenger was used to send time-critical visitor information in the form of a trade fair ticker. Thanks to the intelligent planning function for WhatsApp messages in hellomateo, all trade fair newsletters could be created and scheduled in advance. The messages were sent 100% automatically in the background. This ensured that the event news reached visitors at the right time. Since most WhatsApp users have activated push messages, the information is read promptly: ideal for live information.

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Easy registration at the event

With the WhatsApp QR code generated from hellomateo, visitors to the UNITEX Fashion Festival were able to sign up for the WhatsApp newsletter directly at the entrance to the exhibition and at the info points. The double opt-in process directly in the chat also guarantees 100% data protection-compliant registration.

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“hellomateo and WhatsApp were a real addition to the 2023 Fashion Festival. By sending targeted messages, we were able to draw the attention of trade fair visitors to specific events without any problems.”

Xaver Albrecht, Managing Director Unitex

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The collaboration between unitex and hellomateo

During the entire process of introducing WhatsApp into corporate communications, our hellomateo chat experts supported unitex. On the one hand during technical implementation, and on the other hand in the form of strategic advice on how the WhatsApp messenger can best be integrated into the network group's communication concept. This resulted in many new ideas, exciting approaches and an all-round modern communication strategy. We at hellomateo would like to take this opportunity to thank the entire UNITEX team for the positive cooperation!