How tradesmen can use WhatsApp to reduce their workload in customer communication and increase their sales

Why WhatsApp as a communication channel?

In many modern craft businesses, WhatsApp has already established itself as an important communication channel for processing customer inquiries quickly and effectively. WhatsApp offers numerous advantages: Customers can quickly and easily get in touch and make inquiries without long waiting times on the phone or in the office. In combination with a professional messaging tool such as hellomateo, WhatsApp messages can either be answered fully automatically or processed manually with message templates in a flash. This not only significantly reduces the working time required for this, but also increases customer satisfaction through faster processing of inquiries. Compared to e-mail, WhatsApp is a very personal message channel and is therefore ideal for emotionally binding customers to the company in the long term and increasing customer lifetime value. The internal distribution of responsibilities can also be integrated into the hellomateo user interface, so that inquiries can be assigned to the right employee with one click.

By using WhatsApp as a communication channel, tradesmen can not only process customer inquiries faster and save personnel resources, but also increase customer satisfaction and build long-term customer relationships.

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Why WhatsApp newsletter marketing?

In addition to direct customer communication, WhatsApp can also be used for Newsletter marketing be used. WhatsApp newsletters enable direct and personal customer contact, which is not possible with emails. Customers receive the information directly on their smartphones and can therefore access it anytime and anywhere. In addition, the opening rate of WhatsApp messages is significantly higher than that of emails. According to a study by Gartner, the opening rate of WhatsApp messages is 98%, while the opening rate of emails is only 20%.

Another advantage of WhatsApp newsletter marketing is the ability to send personalized offers and information to customers. By linking to the customer database, tradesmen can target customers and create individual offers. This leads to higher customer loyalty and increased sales. With a little creativity, there are countless ways to generate additional revenue with WhatsApp newsletters and retain existing customers with useful reminders to your company.

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If, like many other craft businesses, you are struggling with too few human resources rather than with too few orders, keep in mind that you can tackle this problem with targeted campaigns: You can advertise exactly the jobs for which you need rather few working hours compared to the turnover and profit achieved. In this way, you increase sales and profit per employee and, accordingly, your operating profit.

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How WhatsApp and WhatsApp newsletters can improve communication in the craft sector

Overall, WhatsApp and WhatsApp newsletters offer numerous benefits for tradesmen. By using WhatsApp as a communication channel, customer inquiries can be processed quickly and effectively, which leads to higher customer satisfaction. In doing so, personnel resources, which are often very limited, are spared by the use of highly efficient tools such as message templates and the universal inbox. WhatsApp newsletter marketing can also be used to increase sales and improve customer loyalty. A professional messaging tool such as hellomateo can help to optimize communication and make it effective. Many of our customers in the craft sector have already had this experience.

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Implement customer communication and existing customer marketing via WhatsApp with hellomateo

hellomateo makes it possible for craftsmen with its in-house software, WhatsApp GDPR-compliantto use transparently and efficiently. In addition to WhatsApp, the platform also bundles all other relevant channels such as Facebook Messenger, Instagram Chat, SMS and emails in a central mailbox and thus facilitates coordination and communication between customers, employees and locations. Die Reviews can also be managed from one place become.

With the WhatsApp API connection From a technical point of view, there are no limits to the number of users and devices per account from hellomateo. We make sure that every one of your employees has access to WhatsApp, should you wish. With hellomateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even yours Existing landline number! This ensures fast and efficient processing of incoming inquiries. Different locations and mailboxes can also be managed.

We at hellomateo are your messaging experts when it comes to customer communication. Dozens of craftsmen are already using hellomateo and are impressed. Our customers particularly appreciate the following benefits of hellomateo:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.

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