Last updated:
09.03.2026
AI chatbot
An AI chatbot is an AI-powered dialogue system that uses Natural Language Processing to understand natural language and conduct human-like conversations. Unlike rule-based chatbots, an AI chatbot learns from interactions and continuously improves its responses.
Companies use AI chatbots on channels like WhatsApp to automatically answer customer inquiries around the clock. hellomateo offers an integrated AI assistant that performs precisely this function for WhatsApp Business.
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An AI chatbot combines classic chatbot technology with artificial intelligence – specifically, methods of natural language processing (NLP) and machine learning. The result is a dialogue system that interprets user queries in free language, responds contextually, and improves over time.
How does an AI chatbot work?
The AI chatbot analyzes incoming messages, recognizes the user's intent, and generates a suitable response – either based on trained data or by connecting to a large language model (LLM). If necessary, it can trigger actions, such as checking an order, booking an appointment, or transferring a lead to the CRM.
AI chatbot vs. rule-based chatbot
Rule-based chatbots follow rigid decision trees and can only react to precisely defined triggers. An AI chatbot, on the other hand, also understands unstructured, conversational input and can react flexibly to new scenarios. This makes it particularly suitable for professional customer contact via WhatsApp.
Areas of application for AI chatbots in marketing
- Initial handling of customer inquiries: Frequently asked questions are answered immediately and automatically.
- Lead qualification: The chatbot gathers information and passes qualified leads to the sales team.
- Product recommendations: Suitable offers are suggested based on customer preferences.
- After-sales communication: Status inquiries, returns, and review requests are automated.
AI chatbot with hellomateo on WhatsApp
hellomateo integrates a powerful AI chatbot directly into the WhatsApp channel. Without complex technical setup, companies can automate frequent customer dialogues, drastically increase response speed, and simultaneously ensure the quality of communication. The AI assistant can be seamlessly integrated into existing CRM systems.