consent

Consent is one of the six legal bases under the GDPR on which personal data may be processed. In marketing, it is the most common basis: Customers give their consent when they subscribe to a newsletter, sign up for WhatsApp updates, or actively agree to data processing. Requirements for valid consent: Voluntariness: Consent must be given without pressure or disadvantages. Informed consent: The user must know what they are consenting to. Explicitness: No pre-filled boxes or implicit consent. Revocability: Consent must be easily revoked at any time. Documentation: The company must be able to prove that consent was given. Consent for WhatsApp Marketing: Explicit consent is mandatory for sending marketing messages via WhatsApp. This can be obtained in various ways: QR codes, landing pages, click-to-WhatsApp links, or directly in the chat. hellomateo offers an integrated opt-in flow with automatic documentation for each of these methods. Double Opt-in as Best Practice: For maximum legal certainty, double opt-in is recommended: After the initial registration, the user confirms their consent in a second step. This ensures that consent can be proven without gaps, even in the event of a dispute. Revoking Consent: Opt-out: Every consent can be revoked at any time. hellomateo makes this easy: An opt-out keyword is all it takes to remove a contact from all marketing lists – automatically and immediately.