Last updated:
09.03.2026
Newsletter
A newsletter is a regularly sent message to a subscriber list – containing news, offers, or content. Traditionally sent via email, WhatsApp newsletters are gaining in importance: higher open rates, a more direct channel, and more personal communication.
With hellomateo, companies send professional WhatsApp newsletters – segmented, personalized, and GDPR-compliant, with open rates of over 90%.
Arrange a non-binding consultation now
In a non-binding conversation, we'll show you how to use messenger communication in compliance with GDPR, automate processes and achieve measurably more revenue and efficiency with WhatsApp. Clear, practical and tailored to your company.
A newsletter is a classic direct marketing tool for regular customer communication. While email newsletters have been standard for decades, the WhatsApp newsletter is revolutionizing this concept with significantly better key performance indicators.
WhatsApp vs. Email Newsletter
Email: 20-30% open rate, 2-5% click-through rate. WhatsApp with hellomateo: 90%+ open rate, up to 40% click-through rate. WhatsApp messages end up on the lock screen, emails in an overflowing inbox. A good WhatsApp newsletter: Relevance: Only content that is truly interesting. Personalization: Addressing recipients by name and with tailored offers. Right frequency: 1-4 times per month as a rule of thumb. Clear CTA: Every newsletter has a clear goal. WhatsApp newsletters with hellomateo: Create a message, select a segment, schedule the send time, and analyze the results. With CRM integration, newsletters are personalized based on purchase history and user behavior.