Last updated:
09.03.2026
WhatsApp Marketing
WhatsApp Marketing refers to the targeted use of WhatsApp as a channel for marketing activities – from newsletter campaigns and automated flows to personalized offers. With over 2 billion users and open rates of 90%+, WhatsApp is currently the most effective direct marketing channel worldwide.
hellomateo is the leading platform for professional WhatsApp marketing: GDPR-compliant, fully automated, and equipped with all the features for scalable customer communication.
Arrange a non-binding consultation now
In a non-binding conversation, we'll show you how to use messenger communication in compliance with GDPR, automate processes and achieve measurably more revenue and efficiency with WhatsApp. Clear, practical and tailored to your company.
WhatsApp Marketing has undergone a remarkable development in recent years: From a purely communicative tool, WhatsApp has evolved into a fully-fledged marketing platform – with the WhatsApp Business API as its technical foundation.
Why WhatsApp Marketing?
- 90%+ open rates compared to 20-30% for email.
- Directness: Messages appear on the lock screen.
- Trust: WhatsApp is the most widely used messenger in Germany.
- Personalization: Individualized communication based on CRM data.
- Scalability: Thousands of recipients simultaneously, personalized.
WhatsApp Marketing Measures
Broadcast campaigns, automated welcome flows, appointment reminders, review requests, cross-selling and upselling messages, Customer loyalty programs – the possible applications are manifold. hellomateo offers all the necessary tools in one intuitive platform. WhatsApp Marketing and GDPR: WhatsApp marketing is only permitted in the EU with explicit opt-in. hellomateo supports legally compliant opt-in processes, automatic consent documentation, and easy opt-out management.