Fashion industry

Whether retail or fashion brand - with MATEO you pick up your customers where they feel most comfortable

The fashion industry is not immune to digitalization. Brick-and-mortar fashion retailers are facing the challenge of asserting themselves against online retailers. Customer service and advice play a decisive role here. For 79% of customers in bricks-and-mortar retail, good customer advice is crucial (source: Statista). But how can bricks-and-mortar retailers assert themselves against the many customer service options offered by online retailers?

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WhatsApp for the fashion industry

New trends and collections are shared via social media and digital content allows brands to better present their work. However, digitalization also poses a challenge for the fashion industry, particularly in terms of customer loyalty. Customers have access to numerous fashion companies and can compare prices and offers with just a few clicks. Competition is fierce and it is difficult to build a lasting relationship with customers.

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Simple and convenient communication and ordering options increase the likelihood of a purchase. With more than 60 million users in Germany, it is very likely that your target group also uses WhatsApp on a daily basis. The messenger offers personal support that is expected and appreciated by customers. The uncomplicated sending of pictures enables targeted and individual advice, which often leads to successful orders.

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With more than 60 million users in Germany, it is very likely that your target group also uses WhatsApp on a daily basis.

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Keep your customers up to date with WhatsApp newsletters

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Thanks to the WhatsApp newsletter, fashion labels have the opportunity to keep their customers informed about the latest promotions, events and collections even after they have made a purchase. A WhatsApp newsletter delivers up to 4x better results than its email counterpart. Open rates of up to 98% with extremely high response rates are possible.

30+ industries already trust Mateo

"With Mateo, we bundle all communication channels and make them accessible to different departments in our fashion house! This allows us to respond specifically to specialist inquiries."

Werner Heckmann

Managing Director Modehaus Schröder