Online marketing with WhatsApp newsletter — 5 ideas for promotional campaigns to Santa Claus

Why you should advertise Nikolaus via WhatsApp newsletter

Like the 4 Sundays of Advent, St. Nicholas Day is an integral part of the pre-Christmas period and is an integral part of the Christmas business of retailers and online retailers. With a suitable promotional campaign on Santa Claus, you can increase the presence of your business in the run-up to Christmas and have the opportunity to establish an even more personal customer relationship. A WhatsApp newsletter is the ideal means of communication for this. Your customers open WhatsApp around 23 times a day. The chance that their Santa Claus offer will actually be read is therefore very high. With the appropriate communication of your advertising campaign via WhatsApp, you build a personal relationship with your customers. Ideal in preparation for the upcoming Christmas shopping season. More information about WhatsApp marketing with hellomateo is available in a free Consultation appointment.

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5 advertising ideas for Santa Claus and the appropriate WhatsApp newsletter templates

1st giveaway to Santa Claus

This idea is particularly suitable for local retail stores, but you can also give customers a small Santa Claus gift in their online shop.

Especially if you work with groceries, you can use St. Nicholas Day to give away small samples to your customers. Otherwise, you can also look for a suitable idea for a giveaway in your existing range. Christmas shopping bags are also always ideal for such a giveaway.

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2. A Santa Claus fundraising event

Show off a big heart in the run-up to Christmas. With a Santa Claus fundraising campaign, you also enable people in need to have a wonderful pre-Christmas and Christmas season. They also position their company in a social context and enable their customers to do something good with every purchase.

For such a fundraising campaign, it is a good idea to work with local social institutions. This form of St. Nicholas campaign is also suitable for both local and online businesses. You can effectively draw the attention of your customers to this campaign via WhatsApp.

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3. A Santa Claus lottery

With a Santa Claus lottery, you can raffle off shopping or discount vouchers for your customers' Christmas shopping. Simply let every customer who purchases from you on December 5th and 6th draw a ticket. By doing so, he automatically takes part in your Santa Claus draw. In this way, you increase Christmas sales and attract more customers to your shop or shop after St. Nicholas Day.

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4. Santa Claus gift sets

For many, the richly filled Santa Claus boots or stockings are the first harbinger of gifts under the Christmas tree on Christmas Eve. As a St. Nicholas campaign, you could offer ready-made boots or other Christmas-style gift sets. These small gifts can then be presented by Santa Claus on St. Nicholas Day. You can easily promote your Santa Claus specials via WhatsApp.

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5th discount campaign for Santa Claus

Especially with regard to the approaching Christmas shopping season, Nikolaus - who would have guessed it - is offering a discount campaign. Similar to the date, for example, a 6% discount voucher that is sent exclusively to customers via their WhatsApp newsletter. By presenting the voucher, their customers will then receive a discount on their Christmas shopping until December 24th.

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Personal customer relationship all year round

Of course, there is no need for a voucher or gift campaign to wish your customers a happy St. Nicholas Day. A WhatsApp newsletter is also ideal for this. With intelligent customer segments, hellomateo would also allow you to send advertising messages on St. Nicholas Day only to customers with children (if recorded in the master data). For this target group, St. Nicholas is a particularly relevant day in the run-up to Christmas.

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.

With the hellomateo communication platform, you can easily send your WhatsApp newsletter. With the central inbox, you can manage all news channels in one place and edit them as a team. 100% DSGVO compliant and made in Germany, of course! Intelligent customer segments help you send messages to the right customer at just the right time. And it's completely automated. This is how you improve customer loyalty and turn your customers into fans. In addition, the opening rate of WhatsApp newsletters is 93%, many times higher than that of email newsletters. Book a free and non-binding one now Consultation appointment and start the future of online marketing via WhatsApp.