Online marketing with WhatsApp: templates for New Year

Why WhatsApp marketing makes sense on New Year

Using WhatsApp Business via the WhatsApp Business API allows companies to get in touch with customers in a particularly personal way. In contrast to email, WhatsApp is used every day by millions of people in Germany to communicate with friends, family or acquaintances. If a company now integrates WhatsApp into online marketing, you should make sure to consider this personal character of the medium when creating advertising campaigns. Special events such as Christmas, the customer's birthday or even New Year's Day are therefore particularly suitable for establishing a personal relationship with customers and standing out from other companies. With a personal message at the start of the new year, you remain present with your customers and show appreciation.

Still not using WhatsApp in your company? Schedule one now free consultation and learn more about all the benefits of WhatsApp Business API.

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4 templates that you can integrate directly into your WhatsApp newsletter

1. Simple WhatsApp greeting message for New Year

A simple yet personal New Year greeting that you can send to your customers. Classic formulations such as “happy new year” or “happy new year” are ideal for this.

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2. New Year greetings with a review of the year

Together with New Year's greetings, it's a good idea to give your customers a look back at the past year. What happened over the course of the year? Were there any festivals or anniversaries? Has your team grown?

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3. New Year's wishes with an integrated outlook for next year

As an alternative to looking back on the past, you can also look to the future in your New Year greetings. Tell your customers what projects you have planned for the next year. Of course, you can also combine a review and outlook for the new year.

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4. Discount or voucher campaign to start the new year

Probably the most popular promotional campaign of all - a discount or voucher campaign - is of course also ideal as an accelerator for the new year. You can send vouchers or promotional details to your customers via WhatsApp in connection with nice New Year's Eve greetings.

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More events you can advertise on WhatsApp

As mentioned briefly at the beginning, New Year's Eve is not the only event where you can establish a personal customer relationship via WhatsApp. Almost all other festivals, holidays and company-related appointments can be integrated into online marketing via WhatsApp. Here are a few examples:

• xmas
• New Year
• easter
• Start of school holidays (e.g. summer holidays)
• vac
• Change of season
• halloween
• St. Nicholas' Day
• Advent Sundays
• Company anniversary

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Tip: WhatsApp advertising ideas for St. Nicholas' Day and to xmas We have already compiled separate blog articles for you.

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Optimize online marketing now with hellomateo and the WhatsApp Business API

With the hellomateo messenger solution and the WhatsApp Business API, you can easily send your own WhatsApp newsletter, establish a personal customer relationship and benefit from opening rates of > 98%. The central inbox allows you to manage all news channels such as Instagram, Facebook Messenger or even SMS in a bundled mailbox and work effectively as a team. Of course, the entire solution is 100% DSGVO compliant and made in Germany. Arrange your personal one now Consultation appointment and learn more about the future of customer communication with hellomateo!

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.