WhatsApp Business Marketing on Black Friday

Benefits of WhatsApp Business

In our blog article “What is the WhatsApp Business API” We report in detail about the benefits of WhatsApp Business and the WhatsApp Business API. But here is another overview of the most important benefits of WhatsApp for companies:

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1. Personally

WhatsApp is a social space in which people communicate with acquaintances, friends and family on a personal level — quite the opposite of anonymous emails. With WhatsApp Business, companies can now also use this social space to establish a personal relationship with their existing and new customers.

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2. Better than email

WhatsApp messages are faster to send than emails and are also more personal. With a WhatsApp newsletter, you can actively reach out to your customers and increase customer loyalty in the long term. For example, send your customers birthday and Christmas greetings or this year's Black Friday offers. You benefit from opening rates of up to 98% — far better than an e-mail newsletter.

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3. GDPR compliant

Headquartered in Germany, the GDPR is an integral part of hellomateo. With hellomateo, you can communicate with your customers in compliance with 100% GDPR. Our integrated opt-in management helps you obtain the necessary consents. Of course, your WhatsApp newsletter is also 100% GDPR compliant with hellomateo. A detailed article about WhatsApp and GDPR We have already written for you.

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4. Getting started is easy

Your start into the future of customer communication is very easy with hellomateo. In a short Consultation appointment We will guide you through our product and answer your questions. Even after the start, we are happy to advise you — whether as an online marketing agency to plan your newsletter campaigns or for employee training.

By the way: You can also do excellent WhatsApp newsletter marketing on Santa Claus. Read more about this in our article”5 ideas for promotions to Santa Claus“

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WhatsApp newsletter marketing on Black Friday

On Black Friday, offers from companies are sent to their customers like on almost no other day of the year. Many of them are still sent by email. It is known that the opening rate of email newsletters is low.

A WhatsApp newsletter gives them the opportunity to set themselves apart from their competition on Black Friday (and all other days of the year). Your messages are read by almost every customer with an average opening rate of 93%. With a WhatsApp newsletter, you turn your customers into fans and offer a unique customer experience. With intelligent customer segments in the hellomateo solution, you can provide the right customers with the best offers at the right time even after Black Friday and thus generate maximum added value for your company.

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Start the future of customer communication now with hellomateo

With the hellomateo communication platform, you can easily send your newsletter via WhatsApp. About the central inbox manage all news channels in one place and can edit them as a team. 100% DSGVO compliant and made in Germany, of course! Intelligent customer segments help them deliver messages to the right customers at exactly the right time. And it's completely automated. Hellomateo also offers you other benefits:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.

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