WhatsApp Marketing - All information for your company [November 2024]

Why should companies use WhatsApp marketing?

Targeted at consumers marketing Messages in the form of newsletters are sent by The vast majority of companies via email shipped. That email newsletter Not exactly the biggest successes It's no secret anymore when it comes to converting new customers. With around 330 billion emails (source: Statista), which are sent and received daily, it is not surprising that it is extremely difficult to penetrate consumers' inboxes with newsletters and convert them into customers. In order to achieve real marketing success with newsletters, they must be sent via those platforms on which consumers are already staying. And that platform is for most consumers whatsapp. On WhatsApp, potential customers give your company the undivided gift attentiveness and subscribe to the newsletter. Various testimonials from companies that have already ushered in the new age of marketing and send newsletters via WhatsApp are based on Opening and conversion rates the immense potential. What exactly the WhatsApp newsletter is and how it creates opportunities for companies to revolutionize marketing is explained in this article.

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WhatsApp marketing overview

WhatsApp newsletters are paid Mass messaging via WhatsApp to share relevant and valuable information with customers. WhatsApp itself calls these messages”Promotional Messages”. For example, you can contact your customers via inform new products, on discount promotions Tell existing customers or Service intervals remember. The WhatsApp newsletter can therefore be used as part of the so-called”Conversational commerce“, where users can purchase products and services via chat with the company.

To prevent spam and excessive advertising on WhatsApp, parent company Meta has some Rules for sending newsletters defined. Among other things, there are limits on the number of messages sent and the content is also checked. Every message template for newsletters must be approved in advance by Meta. From a legal point of view, the GDPR attention must be paid to, which requires the user's consent (opt-in) to receive the newsletter. The Promotional messages can only be sent via WhatsApp API possible and GDPR-compliant. These requirements may sound complex, but they are easy to implement with hellomateo. Looking at the advantages compared to traditional email marketing, it becomes clear that the benefits of WhatsApp newsletters are usually significantly greater than the small additional effort.

Would you like to learn more about the range of services offered by hellomateo's WhatsApp Newsletter Service? Or are you interested in an inbox where customer inquiries from various communication channels can be bundled centrally and processed efficiently? Just arrange a free consultation.

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How much does WhatsApp marketing cost?

WhatsApp newsletters are always sent via the WhatsApp API. What exactly is the cost of this in our Article about the costs of the WhatsApp Business API described. The total costs per newsletter are ultimately higher than for emails, but the enormously increased conversion rate makes WhatsApp newsletters worthwhile for most companies. Here is a brief overview:

Meta in Germany charges up to 11.3 cents per conversation to use the WhatsApp Business Platform. The prices for messages in the “Management” and “Authentication” categories have been reduced several times in the past. And since November 2024 Are service conversations even completely free. Chats are divided into four categories:

• Service: Conversation started by a customer Complete since 01.11.2024 free of charge (previously 6.79 cents).

• Administration: Entertainment that was initiated by the company and contains important information for the customer. For example, information about orders, transactions and customer accounts. Costs in Germany: 4.56 cents

• Authentication: A conversation initiated by the company that includes verification codes to access the customer account. Costs in Germany: 4.56 cents

• marketing: Entertainment that was initiated by the company and includes promotional messages such as product announcements or discount campaigns. Costs in Germany: 11.31 cents

WhatsApp newsletters belong to the “marketing” category of news and costs 11.31 cents per newsletter in Germany. In addition, there are the fees that your WhatsApp API provider requires. WhatsApp newsletters can only be sent via the WhatsApp API interface. Sending via the conventional WhatsApp business app is not possible. Since the providers of the API provide, manage and optimize a user interface, in addition to the 11.31 cents estimated by Meta, a monthly or yearly fee from your WhatsApp API provider calculated.

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Is WhatsApp marketing really GDPR-compliant?

One of the biggest concerns many companies have when using WhatsApp marketing is compliance with the General Data Protection Regulation (GDPR). But don't worry: With the right approach and a professional WhatsApp API provider, WhatsApp marketing is too 100% GDPR compliant.
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Here are a few key points to keep in mind:
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1. Obtain consent: Before you send a newsletter or other marketing messages via WhatsApp, you must obtain the express consent of the recipients. With WhatsApp newsletters, this is usually done by a Double opt-in process, for which the user must actively confirm their registration.
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2. Ensuring transparency: Tell your customers how their data is being used in a clear and understandable way. This should be in your Privacy notices be explained in detail. Transparency creates trust and ensures that your customers know exactly what's happening with their data.
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3. Right to be forgotten: Give your customers the option to unsubscribe from your newsletter at any time and have their data deleted. This is an important part of the GDPR and shows your customers that you respect their rights.

Yours WhatsApp API provider should help you meet these requirements and such a GDPR-compliant to ensure use of WhatsApp marketing.

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How can companies collect their customers' newsletter opt-in

As with the e-mail newsletter, newsletters sent via WhatsApp also apply that An opt-in from the recipients in advance must be obtained. Sending advertising or saving personal data without consent or through an opt-out has long been prohibited in the EU. In contrast to the opt-out, in which the data subject must actively object to the storage of data or the receipt of advertising, the person concerned must actively consent when opting in. The conditions for consent are in Art. 7 GDPR regulated.

There are many ways to collect the opt-in: Either Pop-Up on the website, by form to fill out, as Social media link or as an invitation in the email sent by email Order confirmation. With a bit of creativity and attractive incentives, such as a discount on the first purchase after subscribing to the newsletter, you can quickly build up a large number of loyal newsletter recipients. Hellomateo is happy to assist you with this.
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What are the advantages of WhatsApp newsletters compared to traditional emails?

With over 2 billion users, WhatsApp is the most popular messenger service in the world. In Germany alone, over 60 million people regularly use WhatsApp. And user numbers have been increasing rapidly for years, as can be seen in the following chart.

Die user atmosphere In contrast to email, WhatsApp is very informals, as most users communicate with friends and family via WhatsApp. When companies can be reached via WhatsApp and send newsletters to customers, this creates a Proximity to customers, which is simply not possible with e-mail newsletters. E-mails are too distant and too impersonal and therefore as a marketing channel that primarily emotional buying behavior of consumers is meant to influence, not the right way.

Another advantage is that WhatsApp newsletter guaranteed to reach recipients and not how many e-mail newsletters are sorted into the spam folder by the mail provider. Your newsletter is earned between personal messages from friends and family members attentiveness get.

Reading tip: How to optimize the conversion rate and prevent recipients from unsubscribing from the newsletter is explained in our Articles about WhatsApp marketing described.

Traditional marketing channels, such as email, are increasingly saturated. Many consumers Get dozens every week Email newsletter and quench most of them unread. In technical jargon, this phenomenon is called sewer fatigue. As a marketer, there are only two options in such a case: Either emails can be further optimized in the hope that opening rates will increase by 1 or 2%. Or it can go to a channel such as whatsapp be changed on which it is still little competition There is. Statistics on newsletter opening rates suggest that the latter option is likely to be more successful. While email newsletters are only opened at all in 22% of cases for the reasons mentioned above, the figure for WhatsApp is as high as 98% (source: Gartner).
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The excellent Opening rate leads in connection with the Customer proximity on WhatsApp and therefore significantly higher conversion rate to significantly increased Sales revenue. Various experience reports show that switching from email to WhatsApp newsletters can significantly contribute to company success. We have discussed exactly how your company can set up and use WhatsApp newsletters in our article”How to WhatsApp Newsletter“described. By the way: With hellomateo, you get reliable Evaluations and statistics about the behavior of newsletter recipients, with whom the success of your WhatsApp campaign can be evaluated.

Reading tip: We have even more reasons for marketing via WhatsApp in our article”Why WhatsApp newsletter? 7 reasons to change your marketing channel“summarized.

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How can WhatsApp marketing be used?

There are a variety of uses for WhatsApp newsletters. For example, make customers aware that productsthat they buy regularly available again are.

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You can also Up-selling and cross-selling strategies carry out particularly successfully. If a customer has already purchased something from your product or service portfolio, a short WhatsApp message is often enough to sell more matching items. If you run a hotel, for example, you can draw your guests' attention to the specialties of your in-house restaurant.

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In many industries, the focus is on a number of products and services at certain times due to the season. Simply remind your customers via WhatsApp upcoming service intervals such as changing tires, inspecting or renewing the TÜV sticker.

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Which customer is not happy about a personal Birthday discount voucher or warm Christmas greetings? With the WhatsApp newsletter, you take customer relationships to a higher level.

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Of course, you can also very classic new products are advertised. As in our Articles about WhatsApp marketing described, newsletters should not be sent out too frequently. However, for products that are likely to be of great customer interest, a short WhatsApp message is worthwhile.

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With hellomateo, you can of course also automated messages about orders be shipped. Messages like this are not promotional messages, but important customer information and therefore do not require an opt-in.

Reading tip: In our Articles about absence notes in WhatsApp Find helpful templates for automatic answers.

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Get started with WhatsApp marketing and hellomateo

With hellomateo, you can do highly professional WhatsApp marketing. Hundreds of companies use hellomateo to successfully tap into new revenue potential with WhatsApp newsletters. Just arrange a free consultationto find out all the details Our customers know the following benefits particularly appreciated:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.

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