Why WhatsApp newsletter? 7 reasons for marketing via WhatsApp [June 2024]

Summary: These 7 reasons speak for newsletters via WhatsApp instead of via e-mail

The result for most companies: Higher customer lifetime value, increased sales and higher company profit, including through upselling and cross-selling.

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What are WhatsApp newsletters?

WhatsApp newsletters are paid Mass messaging via WhatsApp to share relevant and valuable information with customers. WhatsApp itself calls these messages “promotional messages.” For example, they can inform their customers about new products, point out discount campaigns or remind existing customers of service intervals. The WhatsApp newsletter can therefore be used as part of the so-called”Conversational commerce“, where users can purchase products and services via chat with the company.

To prevent spam and excessive advertising on WhatsApp, parent company Meta has some Rules for sending newsletters defined. Among other things, there are limits on the number of messages sent and the content is also checked. Every message template for newsletters must be approved in advance by Meta. From a legal point of view, the GDPR attention must be paid to, which requires the user's consent (opt-in) to receive the newsletter. Promotional messages can only be sent via WhatsApp API possible and GDPR-compliant. These requirements may sound complex, but they are easy to implement with hellomateo. Looking at the advantages compared to traditional email marketing, it becomes clear that the benefits of WhatsApp newsletters are usually significantly greater than the small additional effort.
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Would you like to learn more about the range of services offered by hellomateo's WhatsApp Newsletter Service? Or are you interested in an inbox where customer inquiries from various communication channels can be bundled centrally and processed efficiently? Just arrange a free consultation.

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Reason #1: Very high opening rate

Push messages from WhatsApp end up directly on the recipient's lock screen — your WhatsApp newsletters therefore receive maximum attention. Since WhatsApp messages are usually read immediately or at very short notice, the opening and click rates for WhatsApp newsletter campaigns are higher than for emails. A study by Mobile Marketing Watch has shown that the opening rate of WhatsApp messages is 98%, while the opening rate of emails is only around 20%.
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Reason #2: Not a spam folder

‍ Another reason for WhatsApp marketing is that the newsletters are guaranteed to reach the recipients and not, like many e-mail newsletters from the mail provider, are sorted into the spam folder. Between personal messages from friends and family, your newsletter will get the attention it deserves.

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Reason #3: Personal user atmosphere

WhatsApp is primarily used for private and personal communication. When companies use this channel to connect with customers, an atmosphere of trust is created. Companies can use this unique environment to build a stronger emotional connection with their customers. This is particularly important in order to stand out among the number of newsletters and advertisements that consumers are confronted with. E-mails are too distant and too impersonal and are therefore not the right way to go as a marketing channel that is primarily intended to influence consumers' emotional buying behavior.

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Reason #4: Closer customer loyalty

If you make sure to offer your customers added value with WhatsApp newsletters through a high level of personalization and don't send the newsletter too often, your customers will appreciate the messages as useful information. In addition, the personal user atmosphere on WhatsApp ensures close customer loyalty. The probability of recurring purchases is increased and customer loyalty is increased. This increases sales in the long term and increases customer lifetime value.

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Reason #5: Better conversion rates

The direct and personal nature of WhatsApp enables companies to communicate with their customers in a more targeted and effective way. Compared to impersonal email campaigns, where messages are often ignored, WhatsApp enables a higher engagement rate. In combination with closer customer loyalty, this results in significantly increased conversion rates. Customers are more likely to respond to offers that are sent via a trusted and familiar communication channel.

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Reason #6: Quick and direct customer communication

When you send promotional messages using WhatsApp newsletter tools, they are usually read within seconds. The response time is therefore many times shorter than for emails. Companies can also get in touch with their customers directly without them having to download an additional app.

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Reason #7: Personalization and Automation

WhatsApp newsletters can be personalized with text modules. For example, they can insert the customer's first name as a text element “[First name]” in the newsletter and thus automatically ensure a personal message. Thanks versatile integrations With other software applications, you can, for example, send personalized offers based on previous buying behavior, remind customers of appointments and service intervals, or send automated birthday greetings.

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Result: Higher sales and profit potential thanks to WhatsApp newsletter marketing

WhatsApp newsletter marketing can significantly contribute to increasing sales and profits by positively influencing buying behavior through WhatsApp's personal and familiar user atmosphere. Direct and trusting communication results in very high opening rates and significantly increased conversion rates. The immediate and interactive nature of WhatsApp results in a variety of strategies such as Upselling and cross-sellingthat can be implemented effectively. In addition, allowed Conversational commerce a natural integration of product offerings into everyday customer communication, which increases the willingness to buy. Personalized content and regular interactions create long-term customer loyalty, which not only increases loyalty but also customer lifetime value. Together, these factors lead to a significant increase in sales and strengthen the company's market position in the digital space.

Reading tip: Find out how you can further optimize marketing indicators and increase sales in our article”Tips for WhatsApp newsletters“.

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How much does the WhatsApp newsletter cost for companies?

WhatsApp newsletters belong to the “marketing” category of news and This means that it costs 11.31 cents per newsletter in Germany. In addition, there are the fees that your WhatsApp API provider requires. WhatsApp newsletters can only be sent via the WhatsApp API interface. Sending via the conventional WhatsApp business app is not possible. The total costs per newsletter are ultimately higher than for emails, but the enormously increased conversion rate makes WhatsApp newsletters worthwhile for most companies.
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Reading tip: For more information about WhatsApp marketing costs, read our article”How much do WhatsApp newsletters cost for companies”

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Sending a WhatsApp newsletter with hellomateo

With hellomateo, you can do highly professional WhatsApp newsletter marketing. Hundreds of companies use hellomateo to successfully tap into new revenue potential with WhatsApp newsletters. Our customers particularly appreciate the following benefits:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.