WhatsApp Newsletter - All information for your company [2024]

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At a glance: These are WhatsApp newsletters and how they work

WhatsApp newsletter Are messages that you directly to your customers via WhatsApp be able to send. These messages can include anything: from Offers and news about useful tips all the way to personal messages. The big advantage? You can reach your customers on a channel that they use every day and that they trust.
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But How does that work exactly? It's simple: you create a list of subscriberswho volunteer for your Newsletter signed up have. You can download these lists directly via the software of your WhatsApp Business API Manage providers. When you send a message, all subscribers receive it at the same time — quickly, reliably, without detours and without a spam inbox. Thanks to the specially developed software, managing the subscriber list and sending messages is not only efficient, but also secure and GDPR-compliant.
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WhatsApp newsletters offer a direct means of communication on personal level, which other marketing channels often cannot offer. Take advantage of this opportunity and increase customer loyalty and customer lifetime value through direct contact with your customers!

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What are the benefits of WhatsApp marketing?

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The result for most companies: Higher customer lifetime value, increased sales and higher company profit, including through upselling and cross-selling. More information about the You can get the benefits of WhatsApp marketing here.

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Why exactly are WhatsApp newsletters better than email marketing?

Various features and functions of WhatsApp mean that opening, response and conversion rates are significantly better than email marketing. whatsapp is a communication platform that your customers use almost exclusively for Chat with friends and family is used. Accordingly, informal and personally Is the user atmosphere on WhatsApp. This is the perfect atmosphere to primarily emotional buying behavior to influence consumers to your advantage and sell your products and services. WhatsApp allows you to build a much closer customer relationship and retain your customers to your company better and in the longer term. Every single lead has the potential to become a loyal and valuable customer of your company. Why waste this potential through unsuitable customer communication?

In addition, they are Very short response times on WhatsApp and the effort required to send a WhatsApp message is less than sending an email. This results in a shorter sales cycle. The less time customers think about a purchase decision, the more likely they are to decide to close the purchase. In addition to the better customer relationship and user atmosphere, this is another important point that makes the conversion rates on WhatsApp significantly better than with emails.

push messages from WhatsApp land directly on the lock screen of the recipient — your WhatsApp newsletters will therefore receive the maximum attentiveness. Since WhatsApp messages are usually read immediately or at very short notice, the opening and click rates for WhatsApp newsletter campaigns are higher than for emails. A study by Mobile Marketing Watch has shown that Opening rate WhatsApp messages are 98%, while the opening rate of emails is only around 20%.
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Calculation example: Conversion rate of WhatsApp newsletter vs. email

‍Instead of 20% as with emails, 0% of WhatsApp newsletters end up in the spam folder. The opening rate is 4.5 times higher by the usual factor. Thanks to the particularly appealing personal user atmosphere and the interactive interface, 4x more recipients click on the link to the shop and 2x more prospective buyers actually complete the purchase due to the emotional connection to the company.
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In this example, this results in an order of Factor 45 increased conversion rate with only a slight increase in costs.

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What is the WhatsApp Business API interface?

In order to offer larger companies a secure, scalable and GDPR-compliant solution that is tailored to their needs, Facebook launched the WhatsApp Business Platform, also known as WhatsApp Business API, introduced. This application programming interface (API) allows companies to receive and answer unlimited WhatsApp messages from their customers.

In contrast to the WhatsApp Business app, the WhatsApp Business Platform itself does not have a user interface. The API connects WhatsApp to a professional messaging tool, as offered by Hellomateo, for example. Companies integrate the WhatsApp API endpoint with the software of an official WhatsApp Business Solution provider. With its in-house software, Hellomateo offers corporate customers the appropriate integration into a clear user interface. For companies, the WhatsApp API offers various benefits, including:

• Integrations: Connect WhatsApp to via 6,000 software applications, such as your CRM system
• Automated messages: Order confirmations, shipping information, evaluation requests, reminders, etc. fully automated via WhatsApp to your customers
• WhatsApp newsletter: Highly effective marketing via WhatsApp, that is only possible with the API interface
• GDPR-compliant: In contrast to the traditional WhatsApp business app, the use of the WhatsApp API for companies is GDPR-compliant
• scalability: Unlimited number of users and devices with the WhatsApp API

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To keep track of the two variants of WhatsApp, all important information is summarized in the following table.

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How can I send WhatsApp newsletters as an entrepreneur?

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As an entrepreneur, to be able to send WhatsApp newsletters, you need access to the WhatsApp API interface. The WhatsApp API provider of your choice should support WhatsApp marketing newsletters. The exact process of a WhatsApp marketing campaign differs slightly depending on which WhatsApp API provider you use. The following steps are therefore specified in the process with hellomateo.
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1. Check prerequisites
   It must be checked beforehand whether all requirements required to create WhatsApp campaigns have been met. This includes, of course, access to the WhatsApp Business API, i.e. a HelloMateo account (at least “Premium”) and Meta verification. Make sure that you use the WhatsApp trading policy Comply and get on with the GDPR familiar.

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2. Prepare data
   For a professional WhatsApp newsletter campaign, your customer data should be complete and correct, in particular the names and telephone numbers of your customers. Avoid duplicates and include data that is suitable for audience segmentation.

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3. Determine target group
   In order to keep the unsubscription rate low and the conversion rate particularly high, your WhatsApp newsletters should definitely be adapted to the target group. Therefore, consider in advance which customer group you would like to address with the newsletter and set criteria for segmentation. Make sure that the appropriate attributes are available in your customer data.

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4. Collect opt-ins
   No newsletters may be sent without the consent of the recipients (Art. 7 GDPR). Therefore, collect an opt-in from as many customers as possible. Use various ways to do this, both online as a link (Click here for hellomateo's WhatsApp newsletter) as well as offline with a QR Code. There are dozens of ways to collect opt-ins: In emails, on your website, at the checkout, in changing rooms, at trade shows, in documents, on social media, etc. For even more subscriptions to your newsletter, you should convince your customers with discounts, vouchers, competitions or other benefits.
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5. Create campaign in hellomateo
   Now the WhatsApp campaign can finally be created. To do this, open hellomateo in the web app, create a newsletter that is visually appealing in terms of content and appearance and have it approved by Meta as a message template (“Marketing” category). Determine to which recipients and on what occasion or time the newsletter should be sent.

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6. Sending a newsletter
   Make sure that the campaign was created correctly one last time and make it live. Sending via WhatsApp is automatic.
   
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7. ‍Analysis & evaluation
   Some time after the start of the newsletter campaign, you should carry out the analysis and evaluation. Determine the opening, response and unsubscription rate with hellomateo's practical tools and calculate the increase in sales achieved. Use this data and, if necessary, carry out A/B tests to continuously optimize your newsletters.

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What does it cost to send WhatsApp newsletters?

WhatsApp newsletters belong to the “marketing” category of news and costs 11.31 cents per newsletter in Germany. In addition, there are the fees that your WhatsApp API provider requires. WhatsApp newsletters can only be sent via the WhatsApp API interface. Sending via the conventional WhatsApp business app is not possible. The total costs per newsletter are ultimately higher than for emails, but the enormously increased conversion rate makes WhatsApp newsletters worthwhile for most companies.

Chats via the paid WhatsApp API interface are divided into four categories:

• Service: Conversation started by a customer Complete since 01.11.2024 free of charge (previously 6.79 cents).

• Administration: Entertainment that was initiated by the company and contains important information for the customer. For example, information about orders, transactions and customer accounts. Costs in Germany: 4.56 cents

• Authentication: A conversation initiated by the company that includes verification codes to access the customer account. Costs in Germany: 4.56 cents

• marketing: Entertainment that was initiated by the company and includes promotional messages such as product announcements or discount campaigns. Costs in Germany: 11.31 cents

Since all conversations initiated by the company can only be started with a message template, the division into categories is based on this message template. Here you can find the latest prices directly from Meta.

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Is WhatsApp marketing really GDPR-compliant?

One of the biggest concerns many companies have when using WhatsApp marketing is compliance with the General Data Protection Regulation (GDPR). But don't worry: With the right approach and a professional WhatsApp API provider, WhatsApp marketing is too 100% GDPR compliant.
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Here are a few key points to keep in mind:
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1. Obtain consent: Before you send a newsletter or other marketing messages via WhatsApp, you must obtain the express consent of the recipients. With WhatsApp newsletters, this is usually done by a Double opt-in process, for which the user must actively confirm their registration.
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2. Ensuring transparency: Tell your customers how their data is being used in a clear and understandable way. This should be in your Privacy notices be explained in detail. Transparency creates trust and ensures that your customers know exactly what's happening with their data.
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3. Right to be forgotten: Give your customers the option to unsubscribe from your newsletter at any time and have their data deleted. This is an important part of the GDPR and shows your customers that you respect their rights.

Yours WhatsApp API provider should help you meet these requirements and such a GDPR-compliant to ensure use of WhatsApp marketing.

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Sending a WhatsApp newsletter with hellomateo

With hellomateo, you can do highly professional WhatsApp newsletter marketing. Hundreds of companies use hellomateo to successfully tap into new revenue potential with WhatsApp newsletters. Just arrange a free consultationto find out all the details Our customers know the following benefits particularly appreciated:

• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.