The hellomateo blog

Here you will find in-depth know-how about WhatsApp, AI-supported customer communication, automation, existing customer marketing, messenger communication for companies.

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WhatsApp channels: How they work & information about the new feature [July 2025]

WhatsApp

5 Lesezeit

WhatsApp channels: How they work & information about the new feature [July 2025]

WhatsApp has introduced a new feature: WhatsApp channels. This feature allows you to send messages to a wide audience for free. But how does that work exactly? In this article, you'll learn everything you need to know about WhatsApp channels — from how to create them to the pros, cons, and opportunities for businesses.

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Henri Hoepfner

Henri Hoepfner

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WhatsApp integration for e-commerce software and online shops [July 2023]

Integrations

Lesezeit

WhatsApp integration for e-commerce software and online shops [July 2023]

Die WhatsApp–E-Commerce Integration macht Ihren Online Shop persönlicher, effizienter und deutlich umsatzstärker. Unternehmen beraten Kunden direkt per WhatsApp, automatisieren Bestellinfos und nutzen WhatsApp Newsletter für gezieltes Upselling und Cross-Selling. In diesem Artikel erfahren Sie, wie Sie WhatsApp in Ihr E-Commerce System integrieren und Kundenbindung, Conversion und Customer Lifetime Value nachhaltig steigern.

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Henri Hoepfner

Henri Hoepfner

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Change WhatsApp main device - guide [2025]

WhatsApp

4 Lesezeit

Change WhatsApp main device - guide [2025]

whatsapp has long since become the central communication channel for many people and companies — privately as well as professionally. In particular, anyone who uses WhatsApp intensively, for example as part of customer communication or marketing via WhatsApp Business, is faced with an important question sooner or later: How can I change my main device without losing data, chats, or important connections?

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Domenik Fox

Domenik Fox

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WhatsApp Cloud API: All information for companies [July 2024]

WhatsApp

4 Lesezeit

WhatsApp Cloud API: All information for companies [July 2024]

Digital communication is constantly evolving, and so are the ways in which companies connect with their customers. The introduction of WhatsApp API has already ushered in a new era of customer communication. Now Meta has the WhatsApp Cloud API introduced, which once again brings a breath of fresh air to corporate communications. In this blog article, you will learn what's new with the WhatsApp Cloud API compared to the previous WhatsApp Business API and how they can improve your customer communication can take it to a new level. Be inspired and discover the future of communication!

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Domenik Fox

Domenik Fox

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Using WhatsApp Click-to-Chat — Here's How [March 2025]

WhatsApp

4 Lesezeit

Using WhatsApp Click-to-Chat — Here's How [March 2025]

WhatsApp is the fastest way for many companies to communicate directly with customers. With Click-to-WhatsApp Interested parties start a chat with just one click — without saving a number or filling out forms. In this article, you'll learn how WhatsApp click-to-chat works, what benefits it offers and how you can easily set up and use the function.

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Domenik Fox

Domenik Fox

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WhatsApp chatbot: The most important information for entrepreneurs [September 2024]

WhatsApp

7 Lesezeit

WhatsApp chatbot: The most important information for entrepreneurs [September 2024]

Stellen Sie sich vor, ein Kunde hat eine Frage zu Ihrem Produkt – es ist spät am Abend, und Ihr Team hat bereits Feierabend. Doch statt bis zum nächsten Morgen zu warten, erhält der Kunde in Sekundenschnelle eine präzise Antwort. Dies ist der Moment, in dem ein WhatsApp Chatbot ins Spiel kommt.

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Domenik Fox

Domenik Fox

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WhatsApp channels vs. newsletters — Which is better in marketing? [June 2024]

WhatsApp

5 Lesezeit

WhatsApp channels vs. newsletters — Which is better in marketing? [June 2024]

Recently, a new feature was introduced with WhatsApp channels, which at first glance offers many marketing opportunities. But WhatsApp has already worked with the WhatsApp Business API/the WhatsApp newsletter A tool on offer that was also designed for marketing purposes. The logical question for marketers is now: Which of the two tools is better for effective marketing? And what about WhatsApp Broadcast? That still exists!

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Christian Strauch

Christian Strauch

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Using WhatsApp Business privately - instructions and all benefits [2025]

WhatsApp

4 Lesezeit

Using WhatsApp Business privately - instructions and all benefits [2025]

WhatsApp Business has proven to be a powerful Communication platform for companies established. But did you know that you WhatsApp Business also for private purposes be able to use? In this article, you'll learn how to effectively use WhatsApp Business for individual communication and benefit from the additional features.

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Christian Strauch

Christian Strauch

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Using WhatsApp Business with Multiple Employees — Instructions [August 2025]

WhatsApp

3 Lesezeit

Using WhatsApp Business with Multiple Employees — Instructions [August 2025]

WhatsApp is the world Most used messenger app And will not only privately, but also more and more frequently from Undertakings used. WhatsApp is in fact the favorite messaging channel of B2C customers. WhatsApp Business provides companies with a powerful communication platform that is specifically tailored to the needs of companies.

The opportunity to WhatsApp account with multiple employees It is of great importance for many companies, as it can increase flexibility and improve work processes. In this article, you'll learn how you too can set up and use your WhatsApp business account with multiple employees — and what the benefits are.

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Leonie Cecilie Schlüter

Leonie Cecilie Schlüter

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Linking WhatsApp Business to Microsoft Teams — Instructions [February 2025]

Integrations

4 Lesezeit

Linking WhatsApp Business to Microsoft Teams — Instructions [February 2025]

With the integration of WhatsApp Business on Microsoft Teams Companies bundle internal collaboration and external customer communication at a central location. Teams can communicate via WhatsApp directly from their usual work environment without switching between tools. In this article, you'll learn how the Integration works, which requirements apply and which benefits This results in your corporate communications.

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Domenik Fox

Domenik Fox

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