The hellomateo blog

The broadcast function is available to users in both the normal and WhatsApp business apps. This allows you to send the same WhatsApp message to a large number of contacts. It would therefore be a good idea for companies to use this broadcast function for a WhatsApp newsletter. In this blog article, you will learn exactly why that is not possible and who the WhatsApp broadcast function is actually intended for.

In an increasingly competitive market environment, effective marketing is essential to reach customers and retain them with your company in the long term. WhatsApp, as the most used communication platform worldwide, opens up new paths in digital marketing. We'll show you why WhatsApp newsletters are a superior alternative to traditional marketing methods and what benefits WhatsApp newsletters have to offer companies.

WhatsApp as a marketing channel? Indispensable for many companies for a long time.

‍Traditional email has lost its effect in marketing: falling opening rates, spam filters and a lack of proximity to customers. WhatsApp, on the other hand, offers what modern marketing needs — direct communication, high attention and strong conversion rates.

To be able to use this potential, you need a professional WhatsApp marketing software. But what is important when choosing? Which functions are really decisive, and how do they differ vendors?

In this article, you will learn which criteria a good WhatsApp marketing software should meet. You'll also receive practical tips for your campaigns.

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According to many companies, WhatsApp is the strongest channel in digital marketing. With Click-to-WhatsApp ads can companies direct interested parties to a personal chat directly from Facebook or Instagram. In this article, you'll learn how WhatsApp Ads work, what applications they offer and how you can use them more leads and conversions achieve.

Die WhatsApp API enables companies to scalable, automated and GDPR-compliant customer communication. It offers significantly more features than WhatsApp Business, such as integrations, newsletters and automated messages. In this article, you'll learn how the WhatsApp API works, which benefits It offers and with which expenses is to be calculated.

WhatsApp newsletters are a real success story in the marketing world. More and more companies are sending newsletters to their customers via WhatsApp and are impressed by the high opening, response and conversion rates. But how much do WhatsApp newsletters actually cost right now? How are the costs made up? There are all the details about this in this article.

The use of whatsapp enables companies to direct, fast and personal customer communication. In contrast to emails, users do not expect long waiting times here. Thanks to its personal user atmosphere, WhatsApp is also ideal for marketing newsletters. With around 2 billion users worldwide and opening rates of over 95%, the potential is enormous. However, only the use of paid WhatsApp Business API GDPR-compliant. But what does it cost WhatsApp Business API up to date? This article provides an overview of new price list, valid from January 2026.

WhatsApp has become an integral part of corporate communication. But WhatsApp Business And the WhatsApp Business API differ significantly in functions, Data protection and scalability. In this article, you'll find out which solution is right for your company, why GDPR compliance plays a central role and how you can with the WhatsApp API establish professional, automated and legally compliant customer communication.

WhatsApp is part of everyday life for many people. But for companies, the question quickly becomes whether the WhatsApp Messenger is sufficient or whether WhatsApp Business is the better choice. In this article, you will find out which differentials There are which functions WhatsApp Business offers and how companies use the messenger useful for customer communication be able to use.

In an increasingly digital world, in which customer demands for interaction with companies are constantly increasing, it is more important than ever to establish appealing and personalized communication. This is where dialogue marketing comes in. It enables companies to contact their customers directly and specifically in order to increase customer loyalty and sales. In this blog article, you will learn what dialogue marketing is, what role WhatsApp plays in modern dialogue marketing and how you can successfully use it for your company.