Last updated:
09.03.2026
GDPR
The GDPR (General Data Protection Regulation) has been the governing data protection regulation in the European Union since May 2018. It regulates how personal data may be collected, stored, and processed – and has far-reaching implications for digital marketing and CRM.
hellomateo was developed from the ground up to be GDPR-compliant: All customer data is processed securely, consents are fully documented, and users' data protection rights are fully supported.
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In a non-binding conversation, we'll show you how to use messenger communication in compliance with GDPR, automate processes and achieve measurably more revenue and efficiency with WhatsApp. Clear, practical and tailored to your company.
The GDPR (General Data Protection Regulation) came into force on May 25, 2018, and is now the global standard for data protection. It applies to all companies that process personal data of EU citizens – regardless of where the company is based. What does the GDPR regulate in marketing? In marketing, the GDPR stipulates that personal data may only be processed with explicit consent (opt-in) or on the basis of another legal ground (e.g., contract fulfillment). This applies to email marketing, SMS campaigns, and especially WhatsApp marketing. GDPR requirements for WhatsApp marketing: Obtain consent: A valid opt-in is required before sending marketing messages. Purpose limitation: Data may only be used for the stated purpose. Right of access: Customers can request information about their stored data at any time. Right to erasure: Data must be erased upon request. Data security: Data must be protected by appropriate technical measures. GDPR-compliant marketing with hellomateo: hellomateo supports all GDPR requirements: double opt-in for WhatsApp, automatic consent documentation, simple Opt-out management and secure data storage on EU servers. This allows companies to conduct WhatsApp marketing without incurring legal risks. Consequences of GDPR Violations Violations of the GDPR can be punished with fines of up to 20 million euros or four percent of global annual turnover. A GDPR-compliant marketing platform like hellomateo protects companies from these risks.