Last updated:
09.03.2026
Marketing Automation
Marketing Automation refers to the use of software to automatically execute recurring marketing tasks – based on rules, events, or customer data. Instead of sending each message manually, workflows are configured once and then executed fully automatically.
hellomateo brings marketing automation to WhatsApp: From the welcome message to the reactivation campaign, all processes run automatically – personalized, time-optimized, and with a high open rate.
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In a non-binding conversation, we'll show you how to use messenger communication in compliance with GDPR, automate processes and achieve measurably more revenue and efficiency with WhatsApp. Clear, practical and tailored to your company.
Marketing Automation is the technological foundation for scalable, data-driven marketing. Processes are configured once and executed autonomously by the software – triggered by customer behavior, times, or CRM data. Typical Automation Workflows: Welcome Flow: New contacts automatically receive a welcome message. Onboarding Sequence: Step-by-step information after purchase or registration. Abandoned Cart: Reminders of abandoned shopping carts. Re-engagement: Reactivate inactive customers with relevant content. Birthday Messages: Personalized birthday greetings with an offer. Marketing Automation on WhatsApp with hellomateo: WhatsApp is ideal – a 90%+ open rate ensures that automated messages are read. hellomateo offers a visual workflow builder requiring no programming knowledge; all workflows are CRM-connected and data-driven. ROI of Marketing Automation: Companies achieve up to 14% higher conversions through automation. With hellomateo, getting started with WhatsApp automation is easy and cost-effective.