Christian Strauch

Recently, a new feature was introduced with WhatsApp channels, which at first glance offers many marketing opportunities. But WhatsApp has already worked with the WhatsApp Business API/the WhatsApp newsletter A tool on offer that was also designed for marketing purposes. The logical question for marketers is now: Which of the two tools is better for effective marketing? And what about WhatsApp Broadcast? That still exists!

WhatsApp Business has proven to be a powerful Communication platform for companies established. But did you know that you WhatsApp Business also for private purposes be able to use? In this article, you'll learn how to effectively use WhatsApp Business for individual communication and benefit from the additional features.

WhatsApp is the most used messenger app worldwide and is not only used privately, but also increasingly by companies. With WhatsApp Business, companies have a version of the app available that is specifically tailored to the needs of companies.

The ability to use the account on multiple cell phones is of great importance for many companies, as this can increase flexibility and improve work processes. In this article, you'll learn how you too can set up and use your WhatsApp Business account on two or more mobile phones.

WhatsApp has become an integral part of corporate communication. With WhatsApp Business customers can be reached efficiently and processes can be simplified. It is particularly practical Use on multiple devices, as it allows teams to work more flexibly. In this article, you'll learn how to your WhatsApp business account Connect with multiple devices and make optimal use of them.

WhatsApp Business is a central channel for customer communication and marketing in many companies. But one important feature is missing: Pre-schedule messages. This is particularly important for campaigns, reminders and automated processes. In this article, you'll find out which Solutions and tools Are there and how companies with the WhatsApp Business Platform Be able to send messages professionally and automatically.

It's that time again: Black Friday 2026 is on. Millions of email newsletters with this year's offers are being sent by companies to customers. However, the majority of emails sent will not be read by customers. That is why we say: It is time to communicate with customers where they are anyway — namely on messengers such as WhatsApp, which is actively used by more than 60 million Germans.

whatsapp With more than 2 billion users worldwide, the most popular messengers. In Germany alone, over 60 million people use Messenger every day (Source: Statista 2022). The WhatsApp is owned by Meta Platforms, Inc. (formerly Facebook) has been offering the products for several years WhatsApp Business and WhatsApp Business API also companies a way to use Messenger for customer communication and marketing.

In an increasingly competitive market environment, effective marketing is essential to reach customers and retain them with your company in the long term. WhatsApp, as the most used communication platform worldwide, opens up new paths in digital marketing. We'll show you why WhatsApp newsletters are a superior alternative to traditional marketing methods and what benefits WhatsApp newsletters have to offer companies.

According to many companies, WhatsApp is the strongest channel in digital marketing. With Click-to-WhatsApp ads can companies direct interested parties to a personal chat directly from Facebook or Instagram. In this article, you'll learn how WhatsApp Ads work, what applications they offer and how you can use them more leads and conversions achieve.