Craft

With Mateo, the trade can concentrate on the essentials

In the trade sector, customer satisfaction plays an important role in closing deals and building long-term customer relationships. Mateo integrates various messaging channels that customers can use to contact you. Experience reports from our customers confirm that messengers such as WhatsApp significantly improve communication between tradespeople and their customers and therefore lead to greater customer satisfaction. With Mateo, customer inquiries can be processed much more efficiently, saving valuable working time. In addition, the use of WhatsApp newsletter marketing with Mateo can even directly increase sales.

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Why WhatsApp as a communication channel in the skilled trades?

WhatsApp has already established itself as an important communication channel in many modern trade businesses to process customer inquiries quickly and effectively. WhatsApp offers numerous advantages: Customers can get in touch quickly and easily and make inquiries without having to endure long waiting times on the phone or in the office. In combination with a professional messaging tool such as Mateo, WhatsApp messages can either be answered fully automatically or sent manually at lightning speed using message templates. This not only significantly reduces the working time required, but also increases customer satisfaction by processing inquiries more quickly. WhatsApp is a very personal messaging channel, especially in comparison to email, and is therefore ideal for creating long-term emotional ties between customers and the company and increasing customer lifetime value. Internal communication can also be integrated into the Mateo user interface so that inquiries can be assigned to the right employee with just one click.

By using WhatsApp as a communication channel, tradespeople can not only process customer inquiries faster and save on personnel resources, but also increase customer satisfaction and build long-term customer relationships.

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WhatsApp newsletter marketing in the craft sector

In addition to direct customer communication, WhatsApp can also be used for newsletter marketing. WhatsApp newsletters enable a direct and personal customer approach that is not possible with emails. Customers receive the information directly on their smartphone and can therefore access it anytime and anywhere. In addition, the open rate of WhatsApp messages is significantly higher than for emails. According to a study by Gartner, the open rate of WhatsApp messages is 98%, while the open rate of emails is only 20%.

Another advantage of WhatsApp newsletter marketing is the ability to send personalized offers and information to customers. By linking to the customer database, tradespeople can address specific customers and create individual offers. This leads to greater customer loyalty and increased sales. With a little creativity, there are countless ways to generate additional sales with WhatsApp newsletters and retain existing customers with useful reminders.

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If, like many other craft businesses, you are struggling with too few human resources rather than too few orders, bear in mind that you can tackle this problem with targeted campaigns: Namely, you can advertise precisely those orders for which you need rather few working hours in comparison to the turnover and profit generated. This will increase your turnover and profit per employee and, accordingly, your operating result.

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How WhatsApp and WhatsApp newsletters can improve communication in the trade sector

Overall, WhatsApp and WhatsApp newsletters offer numerous advantages for tradespeople. By using WhatsApp as a communication channel, customer inquiries can be processed quickly and effectively, resulting in higher customer satisfaction. At the same time, highly efficient tools such as message templates and the universal inbox can be used to conserve personnel resources, which are often severely limited. WhatsApp newsletter marketing can also increase sales and improve customer loyalty. A professional messaging tool like Mateo can help to optimize communication and make it more effective. Many of our customers in the trade sector, such as the professional garden maintenance company "gardenKeeper" and the frame manufacturer Arnold, have already experienced this.

30+ industries already trust Mateo

Excerpt from the added value for the trade

"With Mateo, I save a lot of time in communication and can exchange photos and messages with my customers across teams via Messenger. This allows us to focus even more on our craft."

Daniel Arnold

Arnold frame manufacture