WhatsApp Marketing - All information for your company [July 2025]

What is WhatsApp marketing?

WhatsApp newsletters are paid Mass messaging via WhatsApp to share relevant and valuable information with customers. WhatsApp itself calls these messages”Promotional Messages”. For example, you can contact your customers via inform new products, on discount promotions Tell existing customers or Service intervals remember. The WhatsApp newsletter can therefore be used as part of the so-called”Conversational commerce“, where users can purchase products and services via chat with the company.
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How does WhatsApp marketing work?

At the heart of WhatsApp marketing is WhatsApp Business API. With this interface, you can Send newsletters and automated messages in compliance with GDPR.

The process usually looks like this:

• 1st: WhatsApp marketing tool furnish
  An official business account is created and combined with the WhatsApp Business API connected. Providers such as hellomateo take over this technical process to ensure GDPR-compliant shipping.
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• 2.: Collect opt-ins
  Customers must actively agree to receive the newsletter. This is achieved via QR codes, registration forms on the website or links in social media posts.
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• 3.: Target group segmentation
  With tools such as hellomateo, customer groups can be segmented according to buying behavior, interests or location. In this way, every message is optimally tailored to the recipients.
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• 4.: Create message templates
  Through the WhatsApp API, you must Message templates be submitted to Meta and approved These can include images, buttons, or call-to-actions.
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• 5.: Sending messages
  The newsletters are sent either automatically or manually and end up as push message directly on the recipients' smartphones.
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• 6.: Tracking and analysis
  With integrated analysis functions, you can Open rates, click rates and conversions measure in real time. A/B testing makes it possible to optimize campaigns.

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What are the benefits for companies?

The benefits of WhatsApp marketing are manifold. It quickly becomes clear why WhatsApp marketing is far superior to conventional email newsletters:

• High opening rates: Compared to emails (22%), WhatsApp newsletters reach a Opening rate of up to 98% (Source: Gartner).
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• Maximum attention: Push messages appear directly on the smartphone screen.
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• No spam folder: Newsletters are guaranteed to end up in the recipient's WhatsApp chat. WhatsApp does not have a spam folder.
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• Improved customer loyalty: Thanks to personal user atmosphere on WhatsApp customers are bound to the company in the long term.

• High conversion rate: The personal user atmosphere, better customer loyalty and higher opening rates lead to significantly more purchases.
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• automation: Tools such as hellomateo enable automated processes, such as reminders or birthday greetings.
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For more tips for successful campaigns, read our article on WhatsApp marketing tips.

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How much does WhatsApp marketing cost? (As of July 2025)

WhatsApp newsletters are always sent via the WhatsApp API. What exactly is the cost of this in our Article about the costs of the WhatsApp Business API described. The total cost per newsletter is ultimately slightly higher than for emails, but the enormously increased conversion rate makes WhatsApp newsletters worthwhile for most companies. Here is a brief overview:
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Chats via the paid WhatsApp API interface are divided into four categories:

• Service: Conversation started by a customer Complete since 01.11.2024 free of charge (previously 6.79 cents).

• Administration: Entertainment that was initiated by the company and contains important information for the customer. For example, information about orders, transactions and customer accounts. Costs in Germany: 4.56 cents

• Authentication: A conversation initiated by the company that includes verification codes to access the customer account. Costs in Germany: 6.36 cents

• marketing: Entertainment that was initiated by the company and includes promotional messages such as product announcements or discount campaigns. Costs in Germany: 11.31 cents

WhatsApp newsletters belong to the “marketing” category of news and costs 11.31 cents per newsletter in Germany. In addition, there are the fees that your WhatsApp API provider requires. WhatsApp newsletters can only be sent via the WhatsApp API interface. Sending via the conventional WhatsApp business app is not possible. Since the providers of the API provide, manage and optimize a user interface, in addition to the 11.31 cents estimated by Meta, a monthly or yearly fee from your WhatsApp API provider calculated. The prices for cost-effective WhatsApp marketing with hellomateo can be viewed transparently on our website.

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Is WhatsApp marketing really GDPR-compliant?

Yes With the right approach and a professional WhatsApp API provider like hellomateo, WhatsApp marketing is too 100% GDPR compliant.
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Here are a few key points to keep in mind:
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• Obtain consent: Before you send a newsletter or other marketing messages via WhatsApp, you must obtain the express consent of the recipients. With WhatsApp newsletters, this is usually done by a Double opt-in process, for which the user must actively confirm their registration.
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• Ensuring transparency: Tell your customers how their data is being used in a clear and understandable way. This should be in your Privacy notices be explained in detail. Transparency creates trust and ensures that your customers know exactly what's happening with their data.
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• Right to be forgotten: Give your customers the option to unsubscribe from your newsletter at any time and have their data deleted. This is an important part of the GDPR and shows your customers that you respect their rights.
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Yours WhatsApp API provider should help you meet these requirements and such a GDPR-compliant to ensure use of WhatsApp marketing.

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How can companies collect their customers' newsletter opt-in?

A Opt-In is required by law before a company can send WhatsApp marketing messages to customers. Sending advertising or saving personal data is just like with an e-mail newsletter without prior consent inadmissible. An opt-out, which would require customers to actively object, is not allowed in the EU. Instead, the recipient must Actively agree — a principle that is Art. 7 GDPR is fixed.

Obtaining the opt-in is not only a duty, but also a sign of trust. Experience has shown that customers who consciously choose to receive are more committed and respond more positively to messages.
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Popular ways to collect opt-ins

• QR codes on flyers, invoices or receipts — with the QR code generator From hellomateo, this is particularly easy. Customers can scan the code and end up directly in the WhatsApp chat to log in.
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• Pop-ups and forms on the website: A short note with a clear call to action (“Sign up for our WhatsApp newsletter now”) ensures high registration rates.
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• Links in social media posts: Instagram, Facebook or LinkedIn are ideal for referring existing followers to the newsletter.
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• Linking to emails: A direct link to the WhatsApp newsletter can be included in order confirmations or service emails.
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• Create incentives: Discounts, vouchers or exclusive offers for subscribers increase the likelihood that customers will opt in.

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Tips for legally secure opt-ins

• Clarity and transparency: Point out what content customers expect and how often messages are sent.
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• Double opt-in process: Let customers actively confirm their subscription via a short confirmation message in WhatsApp.
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• Easy unsubscription: Make sure recipients can easily unsubscribe at any time.
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With Hellomateo Opt-ins can not only be easily collected, but also managed and analyzed. This means you are legally on the safe side and at the same time improve the quality of your subscriber list.

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Examples of use of WhatsApp newsletters

There are a variety of uses for WhatsApp newsletters. For example, make customers aware that productsthat they buy regularly available again are. You can also Up-selling and cross-selling strategies carry out particularly successfully. If a customer has already purchased something from your product or service portfolio, a short WhatsApp message is often enough to sell more matching items. You can even prospectuses send newsletters via WhatsApp and shopping cart abandonment Recover with automatically sent vouchers.
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In many industries, the focus is on a number of products and services at certain times due to the season. Simply remind your customers via WhatsApp upcoming service intervals such as changing tires, inspecting or renewing the TÜV sticker. You can also send order confirmations and other important customer information fully automatically via WhatsApp.
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Reading tip: In our Articles about absence notes in WhatsApp Find helpful templates for automatic answers.

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Get started with WhatsApp marketing and hellomateo

With hellomateo, you can do highly professional WhatsApp marketing. Hundreds of companies use hellomateo to successfully tap into new revenue potential with WhatsApp newsletters. Just arrange a free consultationto find out all the details Our customers know the following benefits particularly appreciated:
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• ‍Central user interface: hellomateo combines WhatsApp Business Platform, email, Instagram, SMS and Facebook Messenger in one central inbox. The intuitive user interface includes various tools for efficient customer communication and saves you valuable working time.
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• integrations: With hellomateo, you can use WhatsApp in integrate over 6,000 software programs and fully automated Customer trips create with invitations, order confirmations, shipping information, invoices, and reminders.
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• Newsletter marketing: Send GDPR-compliant Newsletter via WhatsApp or SMS and benefit from opening rates of over 95%.‍
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• Assessment management: hellomateo can Automatically request online reviews from your customers, which boosts your Google ranking and trust in your company.
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• ‍Data protection: hellomateo meets all German and European Data protection requirements and offers end-to-end encryption for secure customer communication.
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• scalability: Our software is suitable for Businesses of all sizes and can be extended indefinitely depending on the package.‍
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• ‍Diverse AI features: Our AI agent can automatically answer customer inquiries in chat, answer calls, help with the formulation of messages and much more.
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Arrange a non-binding and free consultation and we'll show you how hellomateo covers your communication needs! Simply book an appointment here or write to us via our web widget.