Domenik Fox
CEO and Co-Founder
Domenik Fox is co-founder and CEO of hellomateo. He is responsible for Customer Success, Customer Engineering, Finance and Product. A particular focus of his work is on the continuous development of the product and the design of new features. In terms of content, he focuses primarily on automated and personalized customer communication, multichannel marketing and digital customer journeys. Together with Christian Strauch and Philipp Steinrötter, he is continuously developing hellomateo into a central platform for modern customer experience in SMEs.

Before founding hellomateo, Domenik Fox worked at SAP for several years. As a supply chain innovation consultant, he supported international companies in the digital transformation of logistics processes and was responsible, among other things, for end-to-end GoLives with SAP EWM and SAP GTT. He was also active as a lecturer at the Baden-Wuerttemberg Cooperative State University, where he taught students in the areas of storytelling, entrepreneurship and business models.
Domenik Fox brings profound expertise in artificial intelligence, digitization and B2B software. His focus is on developing a scalable software solution for automated customer journeys. In this blog, he shares practical insights for companies that want to make their customer communication more efficient and strategically develop their customer experience.
![Create WhatsApp newsletter - instructions for companies [July 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc6cc6bb2552785393bf_64d360d880e4f11a008ab616_WhatsApp%2520Newsletter%2520erstellen%25201.avif)
Create WhatsApp newsletter - instructions for companies [July 2024]
WhatsApp newsletters enable marketing successes that are barely achievable with classic email newsletters. High opening rates, short response times and a personal user atmosphere make WhatsApp one of the most effective channels for modern newsletter marketing. But how can companies create WhatsApp newsletters? This guide will help you out!
![WhatsApp Newsletter Templates for Your Marketing [June 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc6b3d66ad967044bb37_64d3844d11b98001ede85587_Newsletter%2520Vorlagen%25201.avif)
WhatsApp Newsletter Templates for Your Marketing [June 2024]
WhatsApp newsletters are an efficient lever in marketing to existing customers because your messages reach where customers are active on a daily basis. With suitable templates, you save time, keep your communication consistent and can personalize messages depending on the target group. In this article, you will find ready-to-use WhatsApp newsletter templates as well as practical tips on how to continuously improve your campaigns using key figures such as open rate, clicks and cancellations.
![WhatsApp Newsletter Tool: The Complete Guide for Businesses [August 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc6b0592eb4de7e245b6_68af48fdb703e08894b43adb_whatsapp-newsletter-tool.avif)
WhatsApp Newsletter Tool: The Complete Guide for Businesses [August 2025]
WhatsApp has long been more than just a messenger for private exchange. With over 2 billion active users worldwide (Source: Statista), the platform offers companies the opportunity to reach their target groups where they are active on a daily basis. Traditional newsletter channels such as e-mail are increasingly losing their effect — opening rates are falling and many newsletters are either perceived as spam by the target group or not at all. WhatsApp newsletter tools close this gap and enable personalized, targeted and effective newsletter marketing.
In this Find out the guideHow WhatsApp newsletter tools work, how to set them up and what benefits they offer companies. We'll also show you What criteria a good tool must meet And set that WhatsApp newsletter tool from hellomateo before.
![WhatsApp Marketing: Newsletter Templates for the Christmas Season [December 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc6747b174de70f54453_67530bf094f6f1395fa34931_geschenk-weihnachtsbaum.avif)
WhatsApp Marketing: Newsletter Templates for the Christmas Season [December 2024]
Ho, ho, ho! The fairy lights are hung up and the first Christmas trees are soon set up. Christmas is just around the corner. For companies, this means: Once again, stir up the advertising drum in order to take as much of the Christmas business as possible with them. However, this always raises the question: Which Christmas campaign Will it be? And above all: Which channel is best for Christmas commercials?
In this post, we have 4 suggestions for Christmas advertising campaigns about whatsapp prepared for you. We also explain why WhatsApp is a good marketing channel for the pre-Christmas period.
![WhatsApp Marketing Campaigns — The Best Tips for Your Business [July 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc650985f3b16f6697ab_64d36406c38da2dcb1200e1d_WhatsApp%2520Marketing%2520Tipps.avif)
WhatsApp Marketing Campaigns — The Best Tips for Your Business [July 2024]
With 2 billion users worldwide, WhatsApp the most popular social network at all. Around 100 billion messages are sent worldwide via WhatsApp every day (Source: Statista), in Germany alone, the messaging service has over 60 million active users. WhatsApp now has even more users than its parent platform Facebook. With WhatsApp Business and the WhatsApp Business API WhatsApp is now making this gigantic user base also accessible to companies. This completely opens up for almost all industries new opportunities in online marketing. In this blog article, you'll learn how to launch a successful advertising campaign via WhatsApp and what you should keep in mind.
![WhatsApp integration for Hubspot — Here's how! [July 2023]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc64cdf6f10880a2e6b9_64be78d89b938f748656ad3d_Whatsapp-in-hubspot-integration.avif)
WhatsApp integration for Hubspot — Here's how! [July 2023]
Die WhatsApp—HubSpot integration combines personal messenger marketing with structured CRM, marketing and sales. Companies automate messages, communicate centrally via WhatsApp and build significantly stronger customer relationships on. In this article, you'll learn how to use WhatsApp in HubSpot integrate and sustainably improve your processes, customer loyalty and sales.
![Change WhatsApp main device - guide [2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc62a0e7b8ab012772e9_67ff6995de17cfee82e87e66_whatsapp-hauptgeraet-aendern.avif)
Change WhatsApp main device - guide [2025]
whatsapp has long since become the central communication channel for many people and companies — privately as well as professionally. In particular, anyone who uses WhatsApp intensively, for example as part of customer communication or marketing via WhatsApp Business, is faced with an important question sooner or later: How can I change my main device without losing data, chats, or important connections?
![WhatsApp Cloud API: All information for companies [July 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc624afae526bb3e5723_64fb1d9f16cb7a65ad2baf63_WhatsApp%2520Cloud%2520API.avif)
WhatsApp Cloud API: All information for companies [July 2024]
Digital communication is constantly evolving, and so are the ways in which companies connect with their customers. The introduction of WhatsApp API has already ushered in a new era of customer communication. Now Meta has the WhatsApp Cloud API introduced, which once again brings a breath of fresh air to corporate communications. In this blog article, you will learn what's new with the WhatsApp Cloud API compared to the previous WhatsApp Business API and how they can improve your customer communication can take it to a new level. Be inspired and discover the future of communication!
![Using WhatsApp Click-to-Chat — Here's How [March 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc61e96287c4d39b6cdb_653e5172a7f571594fe6d012_whatsapp-click-to-chat.avif)
Using WhatsApp Click-to-Chat — Here's How [March 2025]
WhatsApp is the fastest way for many companies to communicate directly with customers. With Click-to-WhatsApp Interested parties start a chat with just one click — without saving a number or filling out forms. In this article, you'll learn how WhatsApp click-to-chat works, what benefits it offers and how you can easily set up and use the function.







