The hellomateo blog
Here you will find in-depth know-how about WhatsApp, AI-supported customer communication, automation, existing customer marketing, messenger communication for companies.
Articles worth reading in particular
![Set up WhatsApp Business Auto Reply — Quick Guide [2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dd05228900f9fa9834bd4_whatsapp-automatische-antwort.avif)
Set up WhatsApp Business Auto Reply — Quick Guide [2025]
With automatic Reply messages Is there for them in the WhatsApp Business App provides a practical way to your customers in the digital chat channel automatically greet And in a flash one first reaction to show. Because day-to-day business is often stressful; you can't always respond personally to incoming messages and write back to the customer immediately.
But there are also many other reasons why it makes sense to use automatic reply messages when using the WhatsApp Business app. With this Quick guide Automatic answers are set up in a flash!

hellomateo Insights - In-depth analyses for data-based decisions
At hellomateo, we are in close contact with the users of our software and use their feedback to continuously develop and improve hellomateo. That is why we have recently integrated several new functions for analyzing, overview and evaluating a wide range of data into hellomateo. From now on, you will receive all relevant information about your customers, marketing campaigns, customer communication and your Google reviews at a glance. The information is presented in real time on clear dashboards and thus supports you in making strategic marketing decisions.
All blog articles
![Converting WhatsApp to a Business Account — How to! [July 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc79f1cf89d80775d40c_64e8aa4adae8e6c13bbbacf1_whatsapp-account-umwandeln.avif)
Converting WhatsApp to a Business Account — How to! [July 2025]
What began as a simple messaging tool for private chats is now a powerful platform for companies. Since the introduction of WhatsApp Business Has WhatsApp become a central channel of customer communication developed. This article gives you a concise overview of the various WhatsApp versions and learn how to convert your existing usage step by step into a business account up to WhatsApp API transfer.
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WhatsApp and the e-commerce sector
Overload of news? Struggling to keep track of things? Customer loyalty issues? These are the everyday problems with e-commerce/retailing is struggling. Communication between a company and its customers is crucial for successful customer loyalty and the sale of products. In today's digital world, WhatsApp has become an important channel for communication between companies and their customers.

WhatsApp or SMS? The ultimate comparison for companies
Communication with customers is becoming increasingly digital and dynamic for companies. While the classic SMS For decades of standard Was for short messages, has whatsapp In recent years as the preferred channel established for exchange in the B2C sector. But which The solution is really better for companies? Should companies continue to use SMS or switch completely to WhatsApp? In this article, we compare the two channels based on their reach, features, costs, and deployment options — so you can make the right decision for your customer communication be able to hit.
![WhatsApp and Zapier integration — How does it work? [July 2023]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc788f8b4bb3780f7232_64d11f61ff10916f9a2a6c8c_1_1.avif)
WhatsApp and Zapier integration — How does it work? [July 2023]
Benachrichtigungen über Bestellungen, Aktualisierungen beim Versand und Anfragen zur Überprüfung von Daten sind heute übliche Kommunikationsthemen zwischen Unternehmen und Kunden. In der Regel werden diese Informationen per E-Mail versendet. Doch im Jahr 2023 verschicken zukunftsorientierte Unternehmen diese automatisierten Nachrichten über WhatsApp - den am häufigsten genutzten Kommunikationskanal weltweit. Doch wie ist das möglich, wenn WhatsApp Business diese Funktionen nicht bietet? Die Antwort lautet: Zapier.

WhatsApp or SMS? What is more suitable for marketing and customer communication in companies?
It is no secret anymore that the results-oriented use of email marketing is very challenging. Many factors, such as changes in data protection on iOS or poor conversion rates (conversion rates), make companies need strong alternatives. Using Messenger appears to be a good choice.
Are messengers such as WhatsApp or SMS a suitable choice for marketing activities? We compare WhatsApp and SMS and give our assessment.
![WhatsApp in B2B communication [June 2025]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc760ee2ce0983ccdad8_684ade6d88e1519f468be034_whatsapp-b2b-kommunikation.avif)
WhatsApp in B2B communication [June 2025]
whatsapp has long been more than just a B2C messenger. In retail, the channel is becoming a powerful tool for B2B communication, internal coordination and employee information. This article shows in a practical way why WhatsApp works, which Use Cases Does the messenger already exist and how companies GDPR-compliant and use it strategically.
![How to integrate WhatsApp with Zendesk [August 2023]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc75c04f5e0bae335c29_64da1692babe068ee186453e_Kommentar%2520-%2520Zendesk%2520Integration.avif)
How to integrate WhatsApp with Zendesk [August 2023]
With the WhatsApp—Zendesk integration bring fast messenger support and structured ticket management together. Automated WhatsApp messages, central customer data and efficient Support workflows ensure shorter response times and higher customer satisfaction. In this article, you'll learn how to successfully connect WhatsApp to Zendesk.

WhatsApp in the IT sector: Reduces workload and increases sales
The use of WhatsApp and WhatsApp newsletters can improve customer communication in the service sector, particularly in IT services. This not only results in less workload when processing customer inquiries, higher customer satisfaction and customer loyalty, but also increased sales WhatsApp newsletter marketing. In this post, you'll learn exactly how that can work.
![WhatsApp in customer service — the most important tips for companies [October 2024]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc7543d50b74d1d23ac4_65623944dcbd1d3b7f1f4227_whatsapp-im-kundenservice.avif)
WhatsApp in customer service — the most important tips for companies [October 2024]
WhatsApp has long been an integral part of modern customer service. The messenger enables Quick, staff and direct communication with your customers. In this article, you'll learn why WhatsApp is an effective tool for customer service Is and how do you with it Customer satisfaction and customer loyalty Increase in a targeted man.
![Integrate WhatsApp into your CRM software — Here's how! [July 2023]](https://cdn.prod.website-files.com/68b19e5233a4641b9e2e4f95/692dcc758064d7919bdc64a0_64da15c67196d173637b5e1a_WhatsApp%2520Integration.avif)
Integrate WhatsApp into your CRM software — Here's how! [July 2023]
Die WhatsApp–CRM Integration verbindet persönliche Messenger-Kommunikation mit strukturiertem Kundenmanagement. Unternehmen kommunizieren zentral, automatisieren Abläufe und nutzen WhatsApp Newsletter gezielt für digitale Kundenreisen, Upselling und Umsatzsteigerung. In diesem Artikel erfahren Sie, wie Sie WhatsApp in Ihr CRM-System integrieren und Ihre Kundenkommunikation deutlich effizienter gestalten.









